Influence Consumer Behavior

To influence consumer behavior, many successful marketers regularly employ psychology, even though the vast majority of marketers aren’t psychologists.

Smart, skillful, honest marketers influence consumer behavior using psychology legally, ethically, and respectfully to attract and engage consumers and compel them to buy. It’s all about finding out what they really want, deep-down, emotionally and intellectually. Once you find that out, you have a tremendous advantage in attracting the right kind of consumers.

Here are a few tips and tricks for using psychology to your own marketing campaign’s advantage in this post by Robert Rosenthal.