And It Worked!

 

AB Sciex Case Study

Business Challenge

AB Sciex helps to improve the world we live in by enabling scientists and laboratory analysts to push the limits in their field and address the complex analytical challenges they face. The company was formed by combining the two halves of the highly successful AB Sciex mass spectrometry joint venture into an integrated organization. They asked HiveMind to rebrand the company with new messaging and positioning and build a new website that would accurately promote a growing product line of instruments and solutions.

AUDIENCES

  • Researchers in drug discovery and manufacturing, food and environmental safety, and clinical research
  • Business analysts, employees and prospects, media reps, investor relations, and other key stakeholders.

SPECIFIC GOALS

  • Strengthening customer relationships
  • Building customer loyalty to improve customer retention
  • Strengthening the communication of AB Sciex’s brand, vision and business strategy
  • Enhancing the operational effectiveness and efficiency of AB Sciex marketing teams

Results

HiveMind Marketing developed new designs that extended the company’s print-oriented branding to the web. We researched and recommended a content management system that would be powerful enough to handle future expansion, including multiple language sites, workflows, ecommerce, video resources, and more. We also integrated the site with a marketing automation system to provide progressive profiling, lead scoring, and automated lead nurturing.

The site launched in early 2011, and has withstood the test of time, helping the company capture more leads, deliver more content, and serve as the centerpoint of their marketing operations.

Samples

Talk with a HiveMind strategist. It’s easy to start a project today!

Based in San Jose and Silicon Valley, HiveMind Studios is a creative marketing agency that specializes in branding, advertising, inbound marketing, digital services, and creative concepts for companies around the world. Call 408-266-3162 or send email to strategists@hivemindinc.com