HiveMind Marketing Adds Lyris HQ to Results-Oriented Arsenal of Marketing Tools

Lyris HQ to Help HiveMind Marketing and its Clients Strengthen Their Digital Marketing Efforts

San Jose, CA - August 20, 2009 – HiveMind Marketing, a new marketing “mashup” company that integrates web design and development, as well as email, search, and social marketing, today announced it will use Lyris HQ Agency Edition to enhance clients’ digital marketing campaigns, from creation to delivery and measurement. HiveMind is also deploying Lyris HQ for its own email marketing, Web analytics and pay-per-click campaigns.

Lyris HQ Agency Edition will enable HiveMind to combine its creative Web design and development skills with Lyris’ integrated online marketing tools to simplify marketing efforts and optimize campaign ROI for both the company and its clients.

“With business expected to significantly expand over the coming year, we believe that Lyris HQ will be a tremendous asset,” said Tom Lauck, HiveMind Marketing’s founder and president. “Lyris HQ is a natural fit for us and will provide our clients with integrated and more effective tools to manage email, social and pay-per-click programs.”

Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing and integrating email, social and mobile marketing campaigns, tracking results with advanced Web analytics, creating landing pages, managing PPC campaigns and more.

In addition, Lyris HQ’s social media functionality enables marketers to incorporate social media sharing, tracking and measurement into campaigns across 10 of the most popular social networking sites, including Twitter, Facebook, LinkedIn, MySpace, Digg, StumbleUpon and more. This is an increasingly important functionality, as according to the 2009 MarketingSherpa Social Media Marketing Benchmark Guide, “social media is changing the way companies communicate in the pursuit of commerce” with more than 75 percent of marketers surveyed agreeing that social media is changing the way companies communicate to their target audience.

“Successful online marketers are looking for ways to maximize their marketing functions and increase sales conversions, while minimizing time and costs,” said Blaine Mathieu, CMO, Lyris, Inc. “Lyris HQ is the industry’s first on-demand integrated online marketing suite that allows marketers to easily navigate all their online marketing efforts from one application. Not only does this reduce complexity caused by working within numerous toolsets, but it allows marketers to maintain a simplified view of campaign results and ROI.”

“Lyris HQ will help us integrate email and social media marketing to create more viral and effective campaigns,” said Lauck. “It’s the perfect complement to our professional services and a great way to reach the Hivemind.”

About HiveMind Marketing, Inc.

Founded by Tom Lauck, a long-time Silicon Valley marketing practitioner, HiveMind Marketing, Inc. is a new marketing “mashup” that integrates web design and development, as well as email, search, and social marketing.

HiveMind Marketing understands that marketing today requires engaging audiences that are connected in new ways. They read blogs. They use RSS feeds to stay in contact with minimal effort. They join social networks to affirm their bonds. They pass along information about themselves and about others. They share who they are and what they are about. 

As marketers, we're just to beginning to realize that engaging this HiveMind requires a dramatically different skill set. You can't blast them with ads, spam them with emails, fill their mailboxes with junkmail, or interrupt their TV programs with commercials. It simply doesn't work. You have to engage them.

HiveMind Marketing strengthens a company’s overall sales and marketing effort through a broad range of tactics, including:

• aligning sales and marketing
• improving the company website
• fine-tuning landing pages
• enhancing search engine results
• automating lead nurturing processes
• building online communities
• strengthening outbound marketing activities
• measuring the results 

With offices in San Jose, California, the heart of Silicon Valley, HiveMind Marketing is redefining the way progressive organizations engage prospects and customers. For more information on HiveMind Marketing, please visit www.HiveMindinc.com.

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