And It Worked!

Chembridge Corporation

Business Challenge

ChemBridge Corporation is a global provider of enabling chemistry products and contract research services for small molecule drug discovery. ChemBridge’s extensive portfolio includes over 950,000 diverse and target-focused screening compounds, 14,000 chemical building blocks, an on-line chemical store, and high-end, research-intensive custom library and synthetic/medicinal chemistry services.

The company’s aging website was under-performing and search rankings for targeted keywords were unacceptably low. They asked HiveMind Marketing for help.

INDUSTRY

Biomedical Reagent Products

WHAT WE DID

We recommended that Chembridge implement a combination of organic search optimization and a pilot program of paid search advertising through Google to increase lead performance.

RESULTS

Our initial efforts were dramatically successful in increasing website traffic and leads. The pilot PPC program generated over 5000 hits in a one-month time frame. Overall, traffic increased by 1,000% over a two-month time frame.

SPECIFIC GOALS

  • Conduct a benchmark performance report to shows keyword positions and traffic.
  • Conduct keyword research appropriate to Chembridge product categories, industry and marketing objectives.
  • Recommend re-optimizing the website for 150 additional keywords
  • Modified the website to align page titles and content, update meta information, and achieve keyword density.
  • Provide reports that detail the changes made.
  • Provide quarterly performance reports that show new keyword positions and traffic.
  • Develop a pay-per-click pilot program to supplement organic search optimization.

Samples

Update Your Brand

Based in San Jose and Silicon Valley, HiveMind Studios is a creative marketing agency that specializes in branding, inbound marketing, digital services, and creative concepts for companies around the world.