Cognos Search Engine Marketing

SEM Agency

Cognos Search Engine Marketing (SEM) programs — both SEO and PPC — from HiveMind Marketing, a San Jose SEM agency, increase your visibility in search results right where your prospects are looking for information and translates that visibility to lead generation.

A well-planned, managed and tracked SEM campaign creates multiple encounters with your prospects and leads over time—meaning more opportunities for them to learn about your company and its offerings. The more that leads and prospects learn about you, the more likely they are to actively seek out more information about your company, exchange information about themselves and engage in the sales process.

Local Business Marketing

It’s time to say goodbye to the various yellow page directories that are devouring your advertising budget. Most of your potential clients now search for you on the internet, and if you don't have a strong, professional web presence, optimized for the search engines, they won’t be able to find you. Our Local Cognos SEM service program evaluates your website’s construction, navigation and file structure to identify potential impediments to proper indexing. We also look at overall appeal, clarity of marketing message/sales pitch, usability, and interactivity. Finally, we look at available web metrics such as bounce rate, number of pages visited, and average time on site.

Next, we construct a comprehensive search engine marketing plan for improving your site for search engines to find, recognize, appreciate and report. We identify problems that can hurt your rankings, such as duplicate content. or problems that might affect relevance and quality ranking by the search engines. Finally, consultants at our SEM firm will develop an appealing new pay-per-click campaign to give your business new leads and new life in these tough economic times.

Corporate and Enterprise Search Engine Marketing

At HiveMind Marketing, an SEM agency, our Corporate and Enterprise Cognos SEM solutions are designed for forward-thinking, medium to large corporations who are interested in improving ROI, nurturing leads, and developing long term strategies for smarter and more effective marketing.

HiveMind Marketing’s initial website review evaluates your corporate website’s key landing areas, including the home page, product category pages, and specific email marketing landing pages. We’ll recommend improvements as necessary to increase clarity, positioning, and visibility. Then we’ll optimize your current site to take full advantage of organic search by Google, Bing and a broad range of increasingly important vertical search engines.

HiveMind Marketing will develop a comprehensive PPC campaign for your company that addresses all three major search engines — Google, Yahoo! Search and Microsoft’s Bing. We’ll  recommend key PPC keywords, manage negative keywords, actively handles geo-targeting, determine optimum bids, and then optimizes bids and budget allocation based on traffic, conversion or conversion value. Because we’re constantly optimizing your bids against your stated objectives, you will see continual improvements in traffic volume and traffic quality.

Meeting Unique B2B Challenges

B2B marketers face unique challenges that must be considered when planning any marketing campaign:

Challenge 1: Long, complicated sales cycles.

Business-to-business companies typically have a longer and more detailed sales process than their B2C counterparts. These lengthy sales processes often begin online and close offline months later. Different stages of the sales process require different ways of communicating with prospects, and each stage needs to be tracked.

How Cognos Can Help: We can develop an integrated Search Engine Marketing campaign that will speak to your prospects and clients with a clear message at every stage of the sales and development process. Advanced metrics will track your leads from initial online contact through offline sale — letting you see your return, regardless of the length of your sales process or number of steps involved.

Challenge 2: Complex, customized products and services.

Because B2B companies typically have more complex products and services, a customer’s relationship with a B2B company is typically multifaceted and long-term rather than transactional. For that reason, customers look for companies with credibility.

How Cognos Can Help: SEM gives you premium exposure on search engine results pages (SERPs). When your company consistently appears prominently on SERPs during a prospect’s research, it builds credibility and even brand awareness. Recent studies shows that searchers spend about 83 percent of their time focused on the first 5 listings that appear on Google’s first page of search results. Strong SEM services from HiveMind Marketing will put your company where searchers are focusing their attention.

Challenge 3: Not all B2Bs are created equal.

From healthcare and financial services to IT and engineering, B2B marketers come from a wide array of industries. What’s right for one B2B marketer is rarely right for another. The SEM needs, goals and performance metrics of an auto-parts manufacturer will be entirely different from a company marketing CRM systems. Strategies, goals and campaign plans are not one-size-fits-all for B2B companies.

How Cognos Can Help: SEM is flexible, adaptable and can be tailored to meet the unique needs of your business and the challenges of your industry. HiveMind Marketing has a broad range of experience and can recognize just where to step outside the box to achieve your goals and get the most from your online marketing investment.

Call 866-781-8195 (toll-free) for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing is a search engine marketing firm and SEM agency servicing San Jose and companies across the U.S.A.