Landing Page Optimization

HiveMind Marketing can ensure that your landing pages deliver maximum results. We design these pages to make a bridge between the promotion that generated the response and the rest of your website. Repeating the offer from the original promotion reminds respondents why they want to fill out your form. That way, the visitor finds what they're looking for and is preconditioned for what else they'll see as they continue to browse. At the same time, it’s important to keep your registration form as short as possible since each new question represents another opportunity to abandon. This is what landing page optimization is all about.

If you haven't paid attention to this critical area, your response rates might be good, but your conversion rates will fall short of expectations. In many cases, HiveMind Marketing will recommend conducting extensive A/B testing of your landing pages for form length, copy, offers, graphics and other components to continually improve the performance of your campaigns.

Pay Per Click Landing Pages

One of the easiest ways to fail in a pay-per-click campaign is to take visitors to your website's home page. This is a common mistake. Landing pages need to be tightly tied to the keywords and offers in your PPC campaign. Otherwise, when visitors don't find exactly what you've promised them, they're likely to start clicking randomly or simply leave your site in frustration and confusion.

HiveMind Marketing builds a landing page recommendation into every PPC program with an online component. This includes landing page optimization and is usually a two-page sequence in which respondents provide minimal information on a registration page, and then are taken to a download or "thank you" page.

Download / Thank You Pages

Thank you pages are vitally important to your lead generation efforts. Sometimes it's nothing more than a confirmation: "Thank you. Your information has been recorded and we'll be in touch." But quite often, we recommend that thank-you pages show a series of links, along with short introductions, to download or access information relevant to the sales proposition.

Call 866-781-8195 (toll-free) for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing specializes in landing page optimization for companies across the U.S.A.