Website Evaluation

HiveMind Marketing's Cognos Search Engine Marketing (SEM) program begins with a comprehensive website evaluation. HiveMind Marketing’s initial website review is based on years of experience optimizing websites. Here’s how it works.

Examination. Our SEO experts examine your site’s construction, navigation and file structure to identify potential impediments to proper indexing. We also look at overall appeal, clarity of marketing message/sales pitch, usability, and interactivity. Finally, we look at available web metrics such as bounce rate, number of pages visited, and average time on site.

Evaluation. Next, we construct a comprehensive plan for improving your site for search engines to find, recognize, appreciate and report. We identify problems that can hurt your rankings, such as duplicate content. or problems that might affect relevance and quality ranking by the search engines.

We may recommend:

• Adding unique content to a site
• Ensuring that content is easily indexed by search engine robots
• Making the site more visually appealing to users

Alteration. We then alter the page design and meta tags (which control or direct the actions of Web browsers), taking into consideration a number of constantly evolving SEO parameters.

Website Redesign

HiveMind Marketing’s website review may only be the first step. If we both agree that a major overhaul is necessary to make the SEO process optimally effective, HiveMind Marketing offers professional website and landing page design services. Our designers and copywriters work closely with you to redesign your website to make it search engine-friendly with strong positioning, a focused marketing message and professional visual appeal.

Call 866-781-8195 (toll-free) for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing provides San Jose-based website redesign and website evaluation for companies across the U.S.A.