Content Marketing Leaps into the Mainstream
A highly-targeted content marketing strategy may be controversial, entertaining, thought-provoking, and educational, but in the final analysis, it must be interesting and valuable, answering questions prospects may have early in their buying process and motivating them to take the next step.
And don’t restrict yourself to blog posts. Think video, slide decks, presentations, infographics, images, and more. In this post, from John Battelle, we wanted to share his viewpoint on content marketing with everyone.
On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR: “The Content Marketing Revolution.” Just this morning I was reflecting on the speed with which the idea…