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Email marketing is the ideal tool to engage prospects and existing customers with new, relevant information from your company. Whether you want to improve your existing campaigns or create one from scratch, HiveMind Marketing has the expertise, experience and resources to increase your ROI.
Did you know that nearly a third of legitimate, permission-based emails never make it into the inbox? HiveMind Marketing works with you to get more of your emails into the inbox and keep your subscribers engaged. In total, we look closely at six key areas:
 HTML coding
An unread email does you no good. Worse yet, one that gets misdirected to a SPAM folder. The coding for an email is different from any other type of online web coding. Our specialists take your marketing message and turn-out an effective, code-specific email that will render correctly and increase delivery to the inbox. We’ll even create and host the landing pages for your campaign. You provide the call to action and we’ll take care of everything else.
Content
Email campaigns should inspire readability, usability and subscriber clickthroughs. HiveMind Marketing strengthens messaging to align with product positioning, so that every email you send looks great and reads well. Plus we help you track what content works and what terms and phrases that trigger SPAM filters should be avoided
Layout/format/design
At HiveMind Marketing, our email marketing strategies can identify and remedy potential design flaws in your emails that may be affecting response. Based on our analysis, we can design clean, intuitive templates that frame your html email, newsletters, and announcements and integrate with your branding.
Rendering
Each email client renders your email a little differently. But you don’t have to be in the dark. We’ll format your emails so they look their best when they land in your customer’s inbox. And we’ll make certain that emails are still effective when images are blocked.
Personalization/relevance
The real gauge of a successful eMarketing campaign is your customer’s response. The more timely, personal and relevant your message is, the greater your chances of a positive response or conversion. We will help test, assess and optimize what you send and when.
Authentication/reputation
Since more ISPs are authenticating incoming messages before delivering them to an inbox, it’s important for you to be authenticated. HiveMind Marketing will work with your IT team to ensure your SPF (Sender Policy Framework) records are compliant and that you are “whitelisted.”
Call (408) 418-4620 for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing specializes in targeted email marketing campaigns and direct email marketing strategies for companies in the San Francisco Bay Area and around the world.
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