Fix Disappointing Analytics

At HiveMind Marketing, we believe that every marketing program should be tied to a metric from the outset. But lately, we’ve seen that marketing analytics have a dark side as well. Too much detail and complexity often leads companies to analysis paralysis, where you spend too much time analyzing the data and too little time using it to evaluate and improve programs. If you’re feeling overwhelmed lately by marketing analytics, here’s a simple approach to measurement that can help.

Disappointing analytics can take many forms, but the challenge lies in where to start troubleshooting first. One approach to disappointing analytics is to simplify the source of the problem – errors can lie either in the data collection or in the report settings of your…


Also published on Medium.