Every website you join has its own membership login, password, email or other information you have to remember. Some, like Linkedin, require you to fill out a profile as well.
On Linkedin, this isn’t just any profile. This is perhaps the most important profile you will ever fill out online. This is the profile that will get views from other active members on the largest business platform in the world.
The people viewing your profile want to learn more about you. They want to know if you are experienced, what you’ve done in your career, and how you could add value to their projects, campaigns and company.
Your Linkedin profile isn’t just a page visited like Facebook or Twitter, it’s a page that helps other businesses decide if they want to do business with you. In that respect, it’s a page that has a large financial bearing on your future.
Consequences of Not Filling Out Your LinkedIn Profile
A big mistake people make when joining Linkedin is ignoring their profile. They throw their name in and ignore everything else, or they put in very vague pieces of information and leave it unfinished. The problem is, if you plan on doing business with anyone who is active on Linkedin, they will search your name and try to connect with you.
If you aren’t there, you’ll potentially lose the opportunity to connect with them. If you are found but your profile isn’t complete, you’ll lose an untold number opportunities down the road. And the sad thing is that you’ll really never know what you are missing out on.
What is a Complete Linkedin Profile?
Picture – Time and again, you’ll see someone’s profile on Linkedin and that don’t have a picture. This is a red flag. The first thing other visitors will think is: “What are they trying to hide?”
You absolutely MUST have a picture of yourself on Linkedin, no excuses, no logos, no whining.
The picture doesn’t have to be professionally taken, but it should be your face. It should show a friendly face that is welcoming. You can find highly unprofessional pictures on Linkedin profiles, but I guarantee it costs them business.
You might find pictures of people laid back, hands behind their heads, and making goofy faces. But they are shooting themselves in the foot. It is one thing to be casual and quite another to be unprofessional. You need a good picture – end of story.
Experience – Fill in where you’ve gone to school, places you’ve worked and projects you’ve participated in. There are some visual tools you can use now to improve the look of your profile.
There’s no need to include every place you’ve worked unless it adds to your experience and will help you get more related opportunities.
Summary – Here you should describe who you help, how you help them and how they can connect with you.
Links – You have the opportunity to link to your website, your blog, a Twitter account or another value-added page. These links help show potential connections what you’re all about. You can share past projects, current web information, ebooks, resources, anything.
Headline – Arguably the most important part of your profile is your headline. The headline will be featured next to your name everywhere your profile is listed on the site. Make sure it accurately displays your value statement, but does not violate any guidelines such as keyword stuffing.
The key to getting business from Linkedin is having a profile that impresses and accurately describes who you are and how you can bring them value. If your profile isn’t complete, hurry over to Linkedin now and complete it, add a good picture and update links to your website. You won’t regret it.
HiveMind Marketing provides social media strategies and consulting, as well as paid LinkedIn advertising. Give us a call to find out more.