Content Marketing Experts
Content marketing is all about creating objective, informative content, and sharing it with potential customers. Long before they talk to a sales rep, today’s consumers go online for product information, comparison-shopping, and peer recommendations via social media.
Your prospects need information that you can provide. If you do so in a consistently credible and unthreatening way, you can create ownership of your organization, product, or service in the minds of your prospects. Then, when your prospects do finally decide to buy, they will think of you immediately.
HiveMind Marketing creates remarkable content — including blog posts, eBooks, whitepapers, press releases, email articles, or other resources — specifically for your target audiences. The content may be controversial, entertaining, thought-provoking, and educational, but in the final analysis, it will be interesting and valuable, answering questions prospects may have early in their buying process.
To promote this content, we push it out through social media networks, promote it on your blog and on bookmarking sites, send it out in email campaigns, optimize it for search results, and include simple Calls to Action and landing pages on your website.
All links back to your website help you gain trust with search engines. Social media tweets, retweets, social sharing, Facebook likes, Google Plus, and more can potentially generate thousands of links back to your website.
Convert Web Traffic to Leads
The next step is to convert that web traffic into leads, both warm and hot, to generate more revenue for your business. HiveMind Marketing will develop key calls to action on your website that attract the attention of buyers. Following best practices, we’ll also develop landing pages, personalized to audience segments, that are designed to add leads to your sales funnel. What’s more, using lead nurturing campaigns, we can move those leads through your sales funnel until they are ready to convert.
HiveMind Marketing uses a broad range of analytical tools to continually maximize your return on investment (ROI). Keyword grading helps us choose the best keywords and phrases for your campaigns. Blogging analytics tell us which blog posts are most popular. Hubspot’s Visitor Intelligence tool identifies companies visiting your website before they ever fill out a form. And closed loop marketing analytics show which content marketing strategies are working best.
Call (408) 418-4620 today for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing is a San Francisco Bay Area inbound marketing agency that specializes in inbound lead management programs and inbound marketing solutions for companies across the U.S.A.
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