Landing Pages that Maximize Conversions

HiveMind Marketing creates landing pages to help convert website visitors who are interested in your valuable offer — website visitors who have arrived from a pay-per-click campaign, or other targeted campaigns, such as banner ads, tradeshow leads, or even print advertising.

HiveMind Marketing uses the a marekting automation platform to create effective landing pages, based on best-practices, that convert traffic to leads to sales. The software also helps us track:

• How many views your landing page received
• How many forms were submitted from that particular landing page
• Your conversion rate (the percentage of leads compared to the amount of web traffic your landing page received)
• The lead nurturing campaign your leads are entered into, after they have completed your form

By doing a great job on your landing pages, we can help you increase the effectiveness and ROI from PPC, SEO, Email, Blogs, Public Relations, and more. Here are our top 10 best practices:

1. Continuity. Landing pages perform best when the content is promotion-based. To get prospects to respond to your banners, emails and clicks, we keep the content concise and focused on one appealing message.
2. Visually engage the user – Tell a story or sell a product using imagery with impact, rather than simply explaining the purpose with lengthy copy. 
3. Keep it crisp. With today’s media-induced attention deficit disorder, it’s easy for people to lose interest and stray.  We always use a Direct Headline and make certain that this is the first thing a web visitor notices when viewing the page. 
4. Deliver a clear value proposition – Think of your landing page as your online salesperson. It should answer any potential “whys.” We limit the value proposition to three or four compelling bullet points.
5. Don’t let visitors slip away. The vast majority of people will exit from a landing page within a few seconds. To combat this, we usually do not include navigation to other pages on your website or multiple offers.
6. Don’t ask for too much. It’s common practice these days to trade information, that is, to ask for information before providing information. If this is your first contact with someone, we recommend only asking for the essentials, like name and email address.
7. Tailor your offering. We’ll make sure that what you are offering is tailored to fit the exact needs of your target audience. It sounds easy, but it isn’t. Most companies want to offer whatever whitepaper they have on hand. But if the topic is not timely, if the writing is not crisp, and if the title is not compelling, it simply won’t work.
8. Don’t ask for big commitment – Direct words like “Buy,” “Add to Cart” or “Subscribe” indicate a commitment that the visitor may not be ready to make and can lower conversion rates. Sometimes we use a softer call to action like "Try it Now" to increase conversions.  
9. Don’t settle for thank you. Once you’ve delivered the goods, we redirect your prospects to a page that offers whatever we think your prospect would like to see next.
10. Understand your analytics. It’s easy to see how many people clicked through to your landing page, but analytics can tell you much more if you pay attention. For example, if 75% of visitors leave without filling out your form, that’s a danger sign. It may indicate that your form is too long, or your call to action to vague, or too big of a commitment? We use analytics to point the campaign in the right direction. Then we test alternatives. 

Need help creating landing pages? Call (408) 418-4620 for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing specializes in landing page optimization for companies in the San Francisco Bay Area and around the world.

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