INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

Success With Digital Advertising: What You Need To Know

While there a variety of digital marketing methods now available, media buying is still at the top of the list when it comes to efficacy and significance. The best any business can do is get ahead of what is trending in digital advertising, become more familiar with...

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The Secret to Better SEO Rankings and More Leads 

When SEO was young, SEO rankings didn’t have many factors associated with them. Backlinks, in fact, were one of the first “off-page” factors Google used to rank websites. Back then, a backlink to your site was considered a vote of confidence that search engines took...

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Aligning Sales-Marketing Delivers Better Results

Aligning Sales-Marketing So much talk all the time about aligning sales-marketing. What does it really mean? Is it essential? The answer of course is a resounding YES! But as with many marketing tasks, it is easier to talk about it than to get your ducks in a row! In...

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Rebranding Helps New Shaving Brands – and Others

Rebranding Execution and Brand Extension The last part of our branding methodology covers extension, execution, and alignment. Rebranding efforts can only come to life when they are pervasive and consistent. So use the positioning and the creative everywhere you can....

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7 Ways Brands Can Earn Millennials Loyalty

Brands Can Earn Millennials' Loyalty Tips for being sure that your brand tells its story in a connecting manner How effectively your brand works for you is no longer about how well you can communicate what your branding ideas do for viewers. Today that is measured by...

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Creative Branding Ideas Imagination Is Everything

Creative Branding Ideas Make You Stand Out The next step of HiveMind's creative branding process involves creative. It's time to turn all the brand positioning, keyword insights, analytics, and interviews into creative branding ideas that can serve as the background...

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Marketing on Fleek: 5 Brands Mastering Teen Speak

Marketing on Fleek in Language Teens Relate To Authentic digital marketing messages that create brand connections resonate with Millennial buyers. One of the easiest ways to connect is by knowing what’s happening in the lives of your brand followers – today. Being...

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