INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

LinkedIn LeadGen Secrets

Everyone is talking about LinkedIn LeadGen these days. It is a social platform for business, a content publishing platform for marketers, a sales tool, a relationship tool. All these ideas are correct and for B2B companies more true than ever before, as LinkedIn’s...

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Great SEO

Great SEO Whether you’re promoting an idea, a product, or a service, it’s essential for your website to feature great SEO content that captivates your audience. Well-written, properly optimised articles and blog posts will not…

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TWITTER: A Usual Suspect for Lead Generation

Does Twitter make you nervous? Follow our insights to be less confused and be empowered with knowledge. For example, how do you make sense of so many simple social interactions, relevant to only one or two people? Or how do you move beyond shameless self-promotion...

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Social Networks: How Many Is Too Many?

Blogging takes a lot – creating awesome content , designing , moderating comments , commenting on other blogs, guest posting , … And social media is just a part of it. There are over 200 social sites (at least according to Wikipedia ), but does this…

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Marketing Automation Trumps Email for the Complex Sale

Email marketing is one of the most powerful tools in any B2B marketer’s toolbox. Compared to traditional marketing strategies like direct mail, print advertising, and attending trade shows, email marketing has been proved to cost less and drive a higher return.

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Rebranding Start to Finish – Final Part 3

Once you commit to rebranding, you need to make sure you’re following a sound process. A basic methodology, used by most agencies, includes the following four phases: Discovery Positioning and Messaging Visual Brand Expression Launch Phase 1: Discovery You can’t do a...

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Need Traffic – Here’s Why Paid Traffic Is A Smart Move

Paid Traffic Starts Everything Moving Forward There are several ways to build traffic to a website, and it's likely you should be using all of them. SEO builds organic traffic. You have to do a lot of work up front, but you don't pay for clicks. Despite all this talk...

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