INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

Your Blog – 9 Ways to Drive Traffic to It

I’m sure you’ve spent lots of your time designing your blog, creating great content, uploading images, videos, infographics, and the like. However, your work is not done yet. No one will be able to see all that if you don’t bring traffic to the site.

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Rebranding Start to Finish – Part 1

How do you think of your company’s brand? For many marketers, Seth Godin’s definition of a brand is helpful and credible: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one...

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3 Social Media Tools That Make You More Productive

Social Media Tools That Have Become Essential Social Media Tools are lifesavers for those of us directed to maintain contact across multiple social networks. It's not hard to waste time on social media. Everyone does. There's so much to see, to keep track of, to...

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The Dark Side of Marketing Analytics

At HiveMind Marketing, we believe that every marketing program should be tied to a metric from the outset. But lately, we've seen that marketing analytics have a dark side as well. Too much detail and complexity often leads companies to analysis paralysis, where you...

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Creative Ideas Put the Fun Back Into Marketing

Creative Ideas Put the Fun Back Into Marketing Marketing doesn’t seem to be much fun anymore. Everyone’s buried in spreadsheets and meetings all day long. Sometimes it’s hard to remember why you got into marketing in the first place. All these web analytics are...

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6 Blog Metrics to Learn From and Follow

Blog Metrics that Should be Guiding your Blog Writing a blog post or maintaining an ongoing blog requires creativity, courage, perserverance, and stamina. To get an advantage, you need some blog metrics that inform you about how you're doing. Setting up Google...

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The robots from Google and Bing aren’t that smart!

How many times have you searched for a keyword, come up with hundreds of responses and clicked on one from the first page (probably), only to discover that you were being taken to a site that doesn’t really have the information you’re looking for? Instead, it’s been...

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Content Creation Without a Purpose: An Exercise in Futility

We recently stumbled across a great article from prolific blogger Chris Brogan that advocated for the reimagining of many current content marketing strategies. His article, appropriately titled “Stop Making Content Just To Make It,” touched on three main talking points, all of which reminding us that sharing content without a purpose does nothing but add to the ever growing noise online.

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