INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

Rebranding Start to Finish: Part 2

Rebranding from start to finish may seem overwhelming. We will help you take your brand positioning to the next level. We all remember Marlin (Nemo's dad played by Albert Brooks) following Dory (Ellen DeGeneres) around and trying to understand her philosophy of "Just...

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Rebranding Start to Finish – Part 1

How do you think of your company’s brand? For many marketers, Seth Godin’s definition of a brand is helpful and credible: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one...

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3 Social Media Tools That Make You More Productive

Social Media Tools That Have Become Essential Social Media Tools are lifesavers for those of us directed to maintain contact across multiple social networks. It's not hard to waste time on social media. Everyone does. There's so much to see, to keep track of, to...

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The Dark Side of Marketing Analytics

At HiveMind Marketing, we believe that every marketing program should be tied to a metric from the outset. But lately, we've seen that marketing analytics have a dark side as well. Too much detail and complexity often leads companies to analysis paralysis, where you...

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6 Blog Metrics to Learn From and Follow

Blog Metrics that Should be Guiding your Blog Writing a blog post or maintaining an ongoing blog requires creativity, courage, perseverance, and stamina. To get an advantage, you need some blog metrics that inform you about how you're doing. Setting up Google...

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Content Creation Without a Purpose: An Exercise in Futility

We recently stumbled across a great article from prolific blogger Chris Brogan that advocated for the reimagining of many current content marketing strategies. His article, appropriately titled “Stop Making Content Just To Make It,” touched on three main talking points, all of which reminding us that sharing content without a purpose does nothing but add to the ever growing noise online.

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Ways to Kill It On Your Landing Pages

The most effective place to generate leads online is through landing pages. Statistically it has been proven that companies with over 10-15 landing pages for creative advertising get more leads than other businesses. But for landing pages to work they must be...

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