INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

Deep Dish Website Design Part 2

An effective website is crucial to your company’s internet marketing strategy. Today’s website acts as an online hub, providing visitors from all channels with the valuable information, credibility, branding, positioning, and persuasive messaging that is crucial to driving more traffic, leads, and sales. How can you know if your website is just limping along or if it is a lead-generating competitive tool to engage with prospects?

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Ways to Kill It On Your Landing Pages

The most effective place to generate leads online is through landing pages. Statistically it has been proven that companies with over 10-15 landing pages for creative advertising get more leads than other businesses. But for landing pages to work they must be...

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Creating Great Blog Content Starts with These 7 Tips

Creating great blog content Blog content is something that more and more companies are trying to do. It's not enough to bang out some weak, or borrowed content and expect to achieve any kind of SEO juice with Google. First all, you need to expand your definition of...

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Deep-Dish Website Redesign

What a Deep-Dish Website Redesign Offers Website Redesigns that lead to success: The benefits of redesigning your business website are more than just cosmetic. Making changes to your website’s design, structure, and copy-writing can help to improve usability and...

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5 Tips For An Awesome Email Marketing Strategy in 2014

Awesome Email Marketing reposted from Murray Newlands Jan 28, 2014 With the hype and popularity surrounding content and mobile marketing, it seems as though many marketers have forgotten about email, but despite the fact that it's been recently overshadowed, email is...

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6 Steps for Creating A Successful SEO Strategy

Organic search engine traffic to your website is consistently ranked as the highest converting traffic you can have. It stands to reason that companies would want to increase visits— and essentially revenue —by establishing a successful SEO strategy. Building this...

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12 Questions to Ask After Major Marketing Transitions

Digital internet marketing continues to advance and meet consumer demands. They are much in the forefront with company mergers. There are various reasons, assorted catalysts and numerous “straws that can break the camel’s back” that trigger the need for a major...

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9 Ways to Truly Suck at Lead Management

Are your leads regularly turning into clients for your business? If not, the most likely reason is that you suck at lead management. The good news is there are ways to fix this. In this post we discuss 9 ways you suck at lead management and how to fix each issue that is keeping your prospects from becoming clients.

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The Importance of Your Linkedin Profile

Every website you join has its own membership login, password, email or other information you have to remember. Some, like Linkedin, require you to fill out a profile as well. On Linkedin, this isn’t just any profile. This is perhaps the most important profile you...

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