INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

5 Reasons Linkedin Groups Are Irresistible

One of the many features that are extremely useful on Linkedin is the groups feature. Groups are similar to forums on other websites, and are categorized based on the topic the owner uses to start the group. As Linkedin is a business social network, most of the groups...

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LinkedIn: 4 Simple Rules that Enhance Success

As far as business goes, LinkedIn is THE place to be. It is the virtual rolodex you never knew you were missing and should embrace like a life raft. But if you are like many others who have 'tried' LinkedIn, you might not immediately 'get' it. What's so great about...

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Web Design 101: Why Your Website Scares Visitors Away

You put enormous amounts of time and money into your website to teach visitors about your products and services. So when visitors arrive, the goal of your web design is to keep them around long enough that they get to know you. Unfortunately, there are several...

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9 Must-Haves for the Perfect Landing Page

Did you know that, on average, only 4% of first time visitors to a website are ready to make a purchase. That leaves 96% who may leave and never return. Instead of letting them go and hoping they will return, there is a better way. Why not capture their information on...

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5 Ways Lousy Content Destroys Your Inbound Marketing

Inbound Marketing is a phenomenal way to get more business, more exposure and more leads. But it won’t work if you aren’t doing it right. The more companies get interested in attracting leads, the more inbound marketing content they churn out. A lot of this content is...

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The New HiveMind Website is a Must-See Destination

Award-winning agency sheds light on the keys to a successful inbound marketing strategy. "We redesigned the HiveMind website to make it easier for marketers to understand how key business strategies are supported by differentiated positioning, creative concepts and...

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Lead Nurturing Tips from HubSpot’s Best Practices

If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches is to nurture leads until they’re ready to buy. And the more refined your approach is to nurturing the prospects already in your pipeline, the better your results.

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