INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

Web Design 101: Why Your Website Scares Visitors Away

You put enormous amounts of time and money into your website to teach visitors about your products and services. So when visitors arrive, the goal of your web design is to keep them around long enough that they get to know you. Unfortunately, there are several...

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9 Must-Haves for the Perfect Landing Page

Did you know that, on average, only 4% of first time visitors to a website are ready to make a purchase. That leaves 96% who may leave and never return. Instead of letting them go and hoping they will return, there is a better way. Why not capture their information on...

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5 Ways Lousy Content Destroys Your Inbound Marketing

Inbound Marketing is a phenomenal way to get more business, more exposure and more leads. But it won’t work if you aren’t doing it right. The more companies get interested in attracting leads, the more inbound marketing content they churn out. A lot of this content is...

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The New HiveMind Website is a Must-See Destination

Award-winning agency sheds light on the keys to a successful inbound marketing strategy. "We redesigned the HiveMind website to make it easier for marketers to understand how key business strategies are supported by differentiated positioning, creative concepts and...

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Lead Nurturing Tips from HubSpot’s Best Practices

If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches is to nurture leads until they’re ready to buy. And the more refined your approach is to nurturing the prospects already in your pipeline, the better your results.

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How to Tell When You Are Wasting Money on Lead Generation

Maximizing website traffic and visitors numbers is well and good, but if that's where all of your money is going, you're probably wasting it. I hear it all too often from folks in the B2B sector: "The cost of getting new leads is too expensive!" "We can only attend so...

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How Inbound Marketing Creates a Win-Win Sales Experience

What does it feel like to be inside your online sales funnel? Chances are, if you're like many sales-driven B2B businesses with little to no experience with inbound marketing, you need inbound marketing to help you fix the tactics that drive prospects away as often as...

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10 New Years Resolutions for Biotech and Tech Marketing

Tech Marketing Resolutions I've never believed much in New Year's resolutions. Maybe that's an odd opening line for a blog post about "New Year's Resolutions," but let me clarify, I'm talking about those resolutions made in January and forgotten by February, such as...

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The Inbound Marketing Twelve Days of Christmas

The Inbound Marketing Twelve Days of Christmas There are so many aspects to achieving good results with Inbound Marketing that it was easy to find twelve that would line up with this traditional Christmas Carol. If you're in the B2B market space, you should be looking...

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