INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

Are Your Lead Nurturing Tactics Scaring Qualified Leads Away?

Does your website send absolutely every web prospect to a long and prying lead nurturing form that asks for everything from “First Name” to “Buying Timeframe” to what they want inscribed on their tombstone? While there is a place and a time for gathering detailed information, it is almost never at the first encounter with your prospects. Which means – that registration form darn well better not be the only call to action on your website!

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HiveMind Provides Inbound Marketing for PCS Janitorial

Campbell, California – May 29, 2012 – HiveMind Studios, Inc., a digital inbound marketing agency based in Silicon Valley, has been retained by established San Francisco Bay Area janitorial services provider, PCS Janitorial, to provide Inbound Marketing for PCS...

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HiveMind Consults with SFL Data about Marketing Automation

San Francisco, California –May 21, 2012 – HiveMind Studios, a performance-driven digital marketing agency based in Silicon Valley, announced its recent hire by e-discovery service provider Discovia (formerly SFL Data), to provide inbound marketing services, including...

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How to Jump-Start Marketing Automation

The reasons for marketing automation are obvious to any stressed out, overworked B2B marketer. B2B sales cycles are longer than ever, making it more difficult track leads that may become active months before a budget exists. Product research by customers relies more on digital sources and social media than sales reps. At the same time, the number of people involved in the purchase – the buying committee – continues to grow.

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Search Engine Optimization 101

If your business is relatively new to online marketing, or in the past has concentrated its marketing efforts on non-digital mediums, search engine optimization may be a new concept for you – and a mystifying one at that. What is it? How does it work? Why should I...

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