INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

HiveMind Consults with SFL Data about Marketing Automation

San Francisco, California –May 21, 2012 – HiveMind Studios, a performance-driven digital marketing agency based in Silicon Valley, announced its recent hire by e-discovery service provider Discovia (formerly SFL Data), to provide inbound marketing services, including...

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How to Jumpstart Marketing Automation

The reasons for marketing automation are obvious to any stressed out, overworked B2B marketer. B2B sales cycles are longer than ever, making it more difficult track leads that may become active months before a budget exists. Product research by customers relies more on digital sources and social media than sales reps. At the same time, the number of people involved in the purchase – the buying committee – continues to grow.

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Search Engine Optimization 101

If your business is relatively new to online marketing, or in the past has concentrated its marketing efforts on non-digital mediums, search engine optimization may be a new concept for you – and a mystifying one at that. What is it? How does it work? Why should I...

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Letting Leads Go: Are You the Unrelenting Ex of Email Marketing?

Unsubscribe? I don’t think so! So, you mastered the lead generation game and got your leads to opt in to your email marketing campaign. Huzzah! Now, they want out… We know. Breaking up sucks…especially if you’re on the receiving end. After all, you worked so hard to generate and nurture those leads with your email marketing campaign, it’s only natural that you would want to try and hold onto them just a little bit longer, just in case one more email blast – or ten – would turn them from bystanders into buyers.

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Are Your Clingy-Girlfriend Lead Nurturing Tactics Getting You Dumped

“It’s Not Me. It’s You.” So, you’ve given up your business’ creepy-stalker guy lead generation tactics in favor of a permission-based, opt-in approach before proceeding to drown your leads in your e-mail-marketing love. And your leads are still jumping ship right and left? Shocker. Girlfriend, clearly you still have a lot to learn. Let us help you to mend your errant ways as we move along with the second of our top 7 lead generation and lead nurturing personas responsible for driving otherwise qualified leads away: the Clingy Girlfriend Brand.

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The Creepy-Stalker Guy Lead Generation Tactics You Should Avoid

Top 7 Worst Lead Generation and Lead Nurturing Tactics: Part 1
“It’s not me. It’s you.” So, you think you’re doing everything right. You have the streamlined company website, the vibrant Facebook timeline page for brands complete with snazzy custom apps. You opened shop on Google+ and Pinterest. You’re blogging, you’re pinning, you’re e-mailing, you’re tweeting…you are one smooth operator. But are your leads dumping you anyway?! What gives? Could it be that your lead-courting etiquette (or lack thereof) has turned your brand into – gasp! – one of the Top 7 Undesirables of the internet marketing scene?

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Local Search Puts You on the Map – and Saves Trees

If you're a small business, you need to rethink your advertising strategy. It’s time to say goodbye to the various yellow page directories that are devouring your budget. Most of your potential clients now search for you on the internet, and if you don't have a...

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HiveMind Adds Inbound Marketing Manager

HiveMind Studios, known for delivering unique and highly integrated end-to-end inbound marketing programs, has hired Ellen Strzalkowski as Inbound Marketing Manager SAN JOSE, CA– March 1, 2012 – With more talent at HiveMind, we can do more to provide support for...

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