INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

Letting Leads Go: Are You the Unrelenting Ex of Email Marketing?

Unsubscribe? I don’t think so! So, you mastered the lead generation game and got your leads to opt in to your email marketing campaign. Huzzah! Now, they want out… We know. Breaking up sucks…especially if you’re on the receiving end. After all, you worked so hard to generate and nurture those leads with your email marketing campaign, it’s only natural that you would want to try and hold onto them just a little bit longer, just in case one more email blast – or ten – would turn them from bystanders into buyers.

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Are Your Clingy-Girlfriend Lead Nurturing Tactics Getting You Dumped

“It’s Not Me. It’s You.” So, you’ve given up your business’ creepy-stalker guy lead generation tactics in favor of a permission-based, opt-in approach before proceeding to drown your leads in your e-mail-marketing love. And your leads are still jumping ship right and left? Shocker. Girlfriend, clearly you still have a lot to learn. Let us help you to mend your errant ways as we move along with the second of our top 7 lead generation and lead nurturing personas responsible for driving otherwise qualified leads away: the Clingy Girlfriend Brand.

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The Creepy-Stalker Guy Lead Generation Tactics You Should Avoid

Top 7 Worst Lead Generation and Lead Nurturing Tactics: Part 1
“It’s not me. It’s you.” So, you think you’re doing everything right. You have the streamlined company website, the vibrant Facebook timeline page for brands complete with snazzy custom apps. You opened shop on Google+ and Pinterest. You’re blogging, you’re pinning, you’re e-mailing, you’re tweeting…you are one smooth operator. But are your leads dumping you anyway?! What gives? Could it be that your lead-courting etiquette (or lack thereof) has turned your brand into – gasp! – one of the Top 7 Undesirables of the internet marketing scene?

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Local Search Puts You on the Map – and Saves Trees

If you're a small business, you need to rethink your advertising strategy. It’s time to say goodbye to the various yellow page directories that are devouring your budget. Most of your potential clients now search for you on the internet, and if you don't have a...

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HiveMind Adds Inbound Marketing Manager

HiveMind Studios, known for delivering unique and highly integrated end-to-end inbound marketing programs, has hired Ellen Strzalkowski as Inbound Marketing Manager SAN JOSE, CA– March 1, 2012 – With more talent at HiveMind, we can do more to provide support for...

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Strengthen Your Keywords for Inbound Marketing

How important are keywords? I know several companies that have done keyword analysis once, to their credit, but never revisit it.  Yet everywhere you look, you see the need for using this information, in: email subject lines website content landing page headlines...

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10 Steps to Create a Monthly Inbound Marketing Report

Create a Monthly Marketing Report that shows how your marketing campaigns and strategies are performing. Everybody has a boss. And that boss wants to know how your inbound marketing is going. Sometimes that takes place in the 5 minutes prior to a Board Meeting and...

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Five Steps To Website Redesign Usability

Website Redesign Usability, Have you looked at your company’s website lately? Did you ever think that web visitors might occasionally get frustrated? Website Redesign Usability is critical. It can make the difference between performing a task accurately and completely...

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How to Rock and Roll with Social Media

We live in an age when your prospects and customers have more influence over your reputation and brands than you do. Today, marketing success is based on your ability to engage your audiences on their terms — providing the information they want through the channels...

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