INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

Why Search Engine Marketing Won’t be Going Away in 2012

It's hard to think of many businesses today that don't have at least some Internet marketing component to what they do. For most, a big part of that effort to find new buyers over the web will involve search engine marketing, the process of trying to improve a...

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3 Things to Try Before You Ditch Your Marketing Campaign

3 Things to Try Before You Ditch Your Marketing Campaign We can help you decide if it is the right time to call it out with your old digital marketing campaign. As another January rolls around, you can bet that a lot of business owners will be brimming with hope,...

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Internet Marketing Knowledge is the Key to Power

What you don't know certainly can limit your success. Expand your marketing vocabulary: It is true that Internet Marketing Knowledge is the key to powerful communications online. The other day, I was in a meeting and mentioned short codes, and everyone gave me a blank...

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4 Old School Marketing Tactics That Still Work

Although a lot of experts like to treat internet marketing as something that has completely changed business forever, the fact of the matter is that few things under the sun are ever completely new; most are just different, or faster, ways of doing what we've always...

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4 Steps to a Successful Inbound Marketing Action Plan

One of the interesting things about putting together a successful inbound marketing plan is that it's harder than you might initially think. Usually, there are two good reasons for this: First, lots of business owners and executives know that there's a lot to try, but...

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The Death of the Strategic Marketing Plan

Was 2012 The Death of the Strategic Marketing Plan? When well planned and executed a strategic content marketing plan can place your business leaps ahead of your competition. In recent years (decades, really), companies would get together with their partner-agencies...

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5 Keys to Mastering B2B Content Marketing

Content marketing today is much different than it was even just a few years ago. Today's marketer has to be just a bit more savvy and knowledgeable as to what to present and how it should be presented, to get the desired result. This holds true even more so in the B2B...

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