Email Campaigns Become Powerful Using 6 Rules

Email Campaigns Become Powerful Using 6 Rules

Email Campaigns Become Powerful

You can improve your digital marketing efforts by  following these tips for creating powerful email campaigns.

Email Campaigns are the backbone of many marketing programs. But unless done correctly, you may dilute your effectiveness in clickthroughs and conversions. Everything is important, from the subject line, to the main image, to the content, to the call to action.

These campaigns should inspire readability, usability and subscriber click-throughs. We work with you to develop timely, personal and relevant content, which increases positive responses and conversions. Emails are formatted to look their best on multiple email clients, which ensures maximum deliverability.

In addition, these campaigns may also be related to lead nurturing campaigns, which use marketing automation to deliver preconceived emails with personal content at regular intervals.

We found this article titled “6 Rules for Creating Killer Email Campaigns” so packed with insightful marketing tips, we wanted to share it with you.

When planning your marketing mix, the most important component is email. Why? Because it’s the easiest way to reach people, considering that 85 percent of the world and 91 percent of the US have an email address and check their inboxes daily. It’s also…

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Your Rebranding Strategy: Take Your Brand Back to the Drawing Board

Your Rebranding Strategy: Take Your Brand Back to the Drawing Board

Whether you’re re-branding a website or bricks and mortar retail store, or simply adding ecommerce to the mix, most companies need to rethink their brands from time to time.

If you’re very lucky, you can start at the beginning and reevaluate the name of the company or product line in your rebranding strategy. It is the perfect time to weave your digital brand throughout your web design. The right name and the right tagline can be a game changer when re-branding your business, establishing who you are, why you’re different, what’s unique about you, and what’s your personality. When you’re marketing your product and services to customers and potential customers, you need to establish relationships with strangers and they are a curious bunch.

Re-branding Experience that Get Clients Ahead

These strangers (to your brand) have immediate access to the Internet and can read all about your competitors or stores at which they’ve had good or bad experiences. And when they look at your website, store signage, packaging, and even pre-sales support, they are mentally tallying whether you’re going to make their short list.

Companies are always looking for a creative branding agency with strong experience in their own brand category. And that’s not completely unreasonable. One hopes to get an agency that understands the vernacular and maybe the “secrets” of the industry. But the truth of the matter is that all clients are very different and it’s unlikely that a solution that works for one company will work for another. The idea of “best practices” assumes that one solution applies across the board. And that’s a false assumption.

Digital Re-branding Agency

A digital branding agency with strong experience in a brand has as many disadvantages as advantages. Their rebranding process might not try new approaches, but settle for what worked in the past. They might recirculate old ideas, without accounting for how much the market has changed. They might favor old media channels just as the new media become established.

These are all reasons why the first step with your rebranding project should be a Discovery Phase. It’s not just a way to bill more time (no, really!). It’s where the fresh perspective of a new agency can learn and reveal new truths about your brand. They need to know everything you know about your product lines, your future plans, your past reputation, what’s worked, what didn’t work, and more.

Hivemind Agency’s 3- Point Re-branding Strategy

Some agencies relegate this to a questionnaire but at HiveMind, we find that answers to questions don’t provide enough context for solid rebranding. It’s okay for facts and figures, but not for generating an accurate assessment of your situation.

1. We rely on information-gathering meetings guided by our general knowledge of your brand based on initial online research. So we sit down with you and your team and simply start asking questions. That’s our baseline, our reference point.

2. Next, still in the Discovery Phase, we supplement this rebranding Q&A with research, including online website research of competitors, as well as phone calls to customers, partners, and key staff. Now we’re getting a more complete, well-rounded picture of your brand, including its strong and weak attributes. We learn what’s been done so far, how decisions have been made with regard to product and company naming, positioning lines, messaging, and more.

3. We face and overcome challenges to identify differentiation opportunities that might change and enhance your brand. That’s our specialty. We understand what it takes to build a comprehensive brand experience and develop custom-fit creative solutions that make everything from your business cards and POS displays to your website and display advertising more exciting, dramatic, engaging, and clear.

6 Key Rebranding Strategies for Your Business Success

1. Building on your Past Successful History

2. Developing a Holistic Brand Theme

3. Brand Experts from Planning Phases to Full Execution

4. Continual Develop and Offer Broader Brand Expertise

5. Leveraging Existing Brand Equity and Remarketing

6. Ensure Interwoven Brand Integrity in Website Design

1. Building on your Past Successful History

Rebranding well means a business must be current and find a leading edge. Both facts and assumptions made when the brand was established may no longer hold true. Hivemind Studios analyzes niche changes in target markets when exploring opportunities for brand developing.

2. Developing a Holistic Brand Theme

We know that your brand is much more than your logo, letterhead, or corporate colors. Effective digital brands encompass much more: from creating emotional connections, enriching customer perception, posting a quality look and feel, rolling your brand into your tone and voice of communications, and more.

3. Brand Experts from Planning Phases to Full Execution

Effectively rebranding your image relies on a creative brief to keep you team focused as the project progresses forward. We cover and partner with our client on every need for situation analysis, creating clear objectives, understanding buyer personas, target markets, budget constraints, resources, timeframe, established parameters, approval processes, your stakeholders and metrics for assessing results.

4. Continual Develop and Offer Broader Brand Expertise

When we are hired as a branding consultant we are proud of your industry experience and the cutting edge digital brand building skills we offer. We continue to expand our niche and specific industry expertise, having well developed brand building for travel. Smart companies recognize the value of a fresh perspective.

5. Leveraging Existing Brand Equity and Remarketing

Your past and current brand equity can be deepened when you can resonate more with established customers. Re-branding overhauls can vastly expand a brand’s perception. We consider the needs and mindset of your target market thoroughly before building a re-branding plan. If your market seems to have stagnated, we love to rejuvenate and make a brand more relevant.

6. Ensure Interwoven Brand Integrity in Website Design

The integrity of your website’s design must be impenetrable to misinterpretation by implementing a consistent and manageable brand image. We know how to move through the website design stage based on professional experience and your insights of who you are. We offer a thorough design briefing, which includes aesthetic, communicative, technical and optimization requirements.

The Critical Role of the Strategic Brand: While branding has been traditionally perceived as a tool for fundraising and public relations, nonprofits can take a new approach to brand management that effectively drives their mission and maximizes impact. – www.hks.harvard.edu/hauser/role-of-brand/

6 Ways Hivemind Studios Can Help Build your Brand

1. Create compelling marketing communications that help your fashion brand get on the radar of your prospective clients.

2. Manage rebranding your website in a manner that shows you know and understand what buyers want from a brand.

3. Develop creative campaign ideas and unique story angles that fit for both your audience and your brand positioning.

4. Partner with you to build up your brand’s reputation by developing pitches that demonstrate your value back to your clients by giving the reasons to purchase form you and why working with you is a win-win.

5. Boost your brand’s influence with high value blog posts that drive social shares and backlinks to your brand’s content.

6. We develop ways to market you brand aggressively by making the first move to introduce your products and services and kick-start new business relationships.

 

Website Re-branding Services
Hivemind Studios website design and digital rebranding strategy services can help you turn things around for your business. We are the top fashion brand agency in San Francisco.

Call us. We offer the best in
Creative Branding Services

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Summary

Your Website Rebranding Strategy

Your Rebranding Strategy

Take Your Brand Back to the Drawing Board




Author:
Owner of Hivemind Studios
October 14, 2013
Updated:August 7, 2016

Deep-Dish website development and design puts you ahead of the curve. Today’s corporate website acts as the key online hub for all your marketing activities. From providing visitors with the information they need to enabling companies to establish credibility, build awareness, and tell their story.

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Increase Your Brands Power Online with 3 ways to Craft a Strong Mission

Increase Your Brands Power Online with 3 ways to Craft a Strong Mission

3 Ways Having a Mission can Increase Your Brands Power Online

Increase your brands power

Increase your brands power

Setting goals with a mission behind them will increase brand power. Engage a top Creative Branding Agency for help.

To deliver your creative brand message to individuals seeking your services, you need messages that increase brand power and reward your buyers and followers for their loyalty. We can help you increase brand power!

1. Align your Product, Purpose, People and Process with Your Mission

Whether you’re bringing a new brand to market or are revitalizing an old favorite, your branding is all about discovering and aligning your product, purpose, people and process. More than a new font or website revision, creative rebranding defines what makes your product or company fundamentally different, exciting and worthy of respect.

Whether we’re creating a new identity, or strengthening an existing one, our approach to creative rebranding is guided by our brand blueprint and insights acquired from our analytical process. Our team of designers and writers work hand-in-hand to craft an identity that defines and differentiates your brand, and creates a memorable experience in the eyes of your audiences.

2. Incorporate Your Mission Statement into Your Brand’s Look

It is an amazing thing to watch as some brands become hugely successful in a relatively short period of time. One might easy assume that wide exposure as a brand always stems from deep checkbooks, but it really more about the right presentation of your brand. Indeed, funding is a valuable asset for online marketing; however, the only items truly needed to build brand awareness and positioning are basic online marketing skill and the eye of someone really creative and accurate in deciphering buyer wants.

Brands are designed to be enticing and to be chosen by faithful customers. The digital marketing industry as a discipline intends to increase those chances. As a burgeoning library of academic marketing research shows, almost all buyers make purchases at least partially memory and visually-based. This indicates a critical priority in brand positioning. Your marketing and advertising creative should reinforcing positive brand associations that increase your website’s lead generation.

3. Thread Your Brand and Mission to Develop a Strong Identity

Your brand should help new-comers understand what your business stands for. A core mission statement should present a clear focus and establish consistency for your digital brand image. We can help transform your business logo from simply to creating an image that resonates and that people associate with your business. Your mission statement can take the lead in all of your digital marketing strategies. A clearly focused mission statement will still help individual recognize your brand instantly where ever they come across it.

The central aspect that will help you build brand awareness successfully comes from the ability to be authentic. You might assume that the best way is to copy the success of other powerful brands. You are correct, in that it may be a great place to learn. But in the end, be “you”. Offer an open and genuine insight into the value of your brand and create messages that articulate that clearly to your target audience.

4 Ways to Build Brand Power Online

1. Better aligning your product with your buyer personas

2. Developing personal and authentic marketing messages that resonate with your existing clients and propspective buyers

3. Continue to know your audience and your competition’s strengths and weakness for to fill gaps.

4. Develop, test, and tweak for improved calls to action.

Ideas to Increase Your Brand Power this Coming Year

We’ve got great new brand ideas to help you raise your brand awareness in the coming year. Our staff at HiveMind Studios have the how-tos for building brand power for your company. We are achieving great success for our clients where we’ve developed stronger emotional relationships with their viewers. Creative brand marketing is powerful and it works!

Multiple research efforts indicate that brand recall strongly correlates with the brand buyers select; it is often triggered by in-the-moment buyer demands. Strong brand and product memories will translate to a higher number of sales.

Our branding experts can help you connect better with consumers. Call us today at 408-266-3162.

People are more inclined to participate with your brand if they know there is a real live person behind the brand identity who cares about them. – www.huffingtonpost.com

Call us at 408-266-3162 and learn more about Part 1 of Rebranding Your Website

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Summary
Having a Mission Can Increase Your Brand's Power

3 Ways to Increase Brand Power Online Craft a Strong Mission

Craft a Strong Mission Statement to Increase Brand Power

 

 

Author: Tom Lauck
Owner of Hivemind Studios
June 8, 2015
Updated:August 7, 2016

To deliver your creative brand message to individuals seeking your services, you need messages that increase brand power and reward your buyers and followers for their loyalty. We can help you increase brand power!

 

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7 Musts For Managing Your Brand on Twitter

7 Musts For Managing Your Brand on Twitter

Your business can excel by better managing your brand on Twitter. Read the article below to learn unique tips on how to manage your presence on Twitter.

As you begin the process of building a branded Twitter account, you need a creative way to express just what your brand actually is. Know which communications best represents your business’s brand, how o use colors to represent you, and what content viewers want. Create compiling relevant materials like brand images, infographics, logos, and quotes all easy to find on your website to make a great user experience.

You can expand your online presence with these steps to effectively brand your Twitter account.

Community management is thrilling and challenging in equal measures. Managing a corporate Twitter account requires a clear vision, a thoughtful strategy and dedication in order to keep a brand in front of established customers, while attracting new ones….

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Disappointing analytics? Here’s what to do about it.

Fix Disappointing Analytics

At HiveMind Marketing, we believe that every marketing program should be tied to a metric from the outset. But lately, we’ve seen that marketing analytics have a dark side as well. Too much detail and complexity often leads companies to analysis paralysis, where you spend too much time analyzing the data and too little time using it to evaluate and improve programs. If you’re feeling overwhelmed lately by marketing analytics, here’s a simple approach to measurement that can help.

Disappointing analytics can take many forms, but the challenge lies in where to start troubleshooting first. One approach to disappointing analytics is to simplify the source of the problem – errors can lie either in the data collection or in the report settings of your…

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The Instagram Economy | Millennial Marketing

The Instagram Economy | Millennial Marketing

Millennial marketing is the topic of the hour over here at HiveMind Studios.

Set to overtake the baby boomers this year as the largest living generation, it’s no secret that if you’re not tuning into how millennials think, tweet, post and share, you’re falling behind. The key to cracking this new demographic may be in how they use social media networks and which social networks they favor.

Market Your Brand and Win Millennial Loyalty

HiveMind Studios offers insights on how to market your brand and win Millennial loyalty. Reaching a specific demographic, such as the Millennial population, has always been a key to success for precise and effective marketing. New social channels continue to emerge and content influencers launch and gain popularity, this marketing task becomes easier to accomplish with better accuracy. Instagram continues as a lead performer to push out communications that reach Millennial buyers.

For anyone who’s dabbled in social media, you know that these platforms are changing the way we communicate and consume information. They provide an unprecedented level of immediacy, intimacy and portability that helps dissolve barriers between people, brands and institutions. I’ll be the first to admit that it’s quite a rush when a big brand like Sephora favorites and retweets something I’ve shared. But it’s not just the affirmation that’s exciting, it’s the accessibility to previously untouchable channels of communication that keeps me coming back for more.

Mary Meeker’s Millennial Marketing Trend Report

Mary Meeker’s latest marketing trend report names Instagram the king of social networks for millennials. The platform has been testing advertising for awhile now by adding swappable image galleries and sponsored videos, so it’s only a matter of time before the rest of us can start paying to promote content. Meeker reports that 87% of young adults – or those between the ages of 18 and 24 – who own smartphones report never separating from their mobile devices. And an “overwhelming majority – about 75% of 18- to 34-year-olds – report that they use their cameras to post pictures to social media.” Meeker concludes that millennials are most interested in “taking pictures of the world around them, and injecting those photos into and across the screens that consume their mornings, days and nights.”

The big question then, is how to leverage this screen time for best advertising practices. Personally, I think there’s something pretty powerful about posting photos of “everyday people” using your products. Whether through contests or hashtags, empowering and connecting with consumers is a great way to inspire brand loyalty. When a brand goes the extra mile to connect with me or thank me for my loyalty, for example, I’m twice as likely to buy from them again. And I’m inspired to post and share fun, well-choreographed photos and videos to my friends and followers of brands that I trust. This kind of free advertising is worth its weight in gold!

Social Media That Incorporates Millennial Marketing

But this is just the tip of the iceberg. A well-coordinated, well-written, well-photographed social media strategy is where the magic starts to happen. Millennial marketing doesn’t have to be scary or intimidating, but it does take time to understand what motivates, inspires and influences this generation. And we’re here to help! Sound off in the comments section below! What part of millennial marketing confuses you? What social network do you need the most help with?

HiveMind Studios offers an expertise on how to best utilizing Instagram influencers and reach millennial audiences with content the are seeking. Our digital marketing techniques are a key way to increase brand awareness as well as on-line sales.

While advertisers wait to utilize Instagram ads, Instagram marketing through influencers is the most efficient way to reach the millennial audience. ~ Mediakix

To learn more about utilizing the Instagram economy fro Millennial marketing, contact one of our Digital Marketing Strategists.

 

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Summary

 

Millennial Marketing

The Instagram Economy: Millennial Marketing

Millennial marketing is the topic of the hour at HiveMind Studios.

 

 

Author: Tom Lauck
Owner of Hivemind Studios
October 14, 2013
Updated:August 7, 2016

Set to overtake the baby boomers this year as the largest living generation, it’s no secret that if you’re not tuning into how millennials think, tweet, post and share, you’re falling behind. How to market your brand and win Millennial loyalty.

 

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