INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

The Instagram Economy | Millennial Marketing

Millennial marketing is the topic of the hour over here at HiveMind Studios. Set to overtake the baby boomers this year as the largest living generation, it’s no secret that if you’re not tuning into how millennials think, tweet, post and share, you’re falling behind....

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April Retail Advertising – Falling Flat

Retail Advertising Meets an Economic Downturn Retail advertising bounces with the seasons, the regionality, and of course, the economy. The article below on retail advertising represents a broad range of alternatives that we can all learn from and some tactics for...

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Real Internet Marketing Examples That Teach Us Something

Real Internet Marketing Examples That Teach Us Something Important Advanced internet marketing is often imitative. The idea of Best Practices follows the premise that what one company did successfully, another company can copy. In reality, it doesn't work that way....

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Branded Emojis The Final Frontier

Branded Emojis Have Become a Big Part Of Digital Communications You don't have to embark on a full website rebranding to start enjoying the benefits of using branded emojis If you’re a frequent SMS user, chances are you’ve embraced the world of emoticons. (You know,...

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Rebranding Strategy Resembles a Camel

You’ve seen it before. Some companies are successful when acquiring or merging with other companies. But for some, it becomes part of a painful legacy. The business challenge of rebranding after a merger requires melding assets and liabilities. From boardroom to branch offices, “who we are, what we do and why it matters” is richer, more complex than ever before.

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H&M’s New Branding Ideas Go After Luxury Marketshare

Eager to crack the fast-fashion, low-prices glass-ceiling, H&M’s new branding ideas are changing the game. They’re established themselves as an inexpensive shopping destination with fabulous designer collaborations, but they’re ready to grow their brand, their experience and their market share.

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Creative Emails Get Opened and Read

Creative Emails Engage to Increase Opens and Clicks. Your overall email marketing strategy has many components. One objective, to develop creative emails that get opened and read, sometimes commands more attention than all the others. But you should still develop a...

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The Age of Unicorns: Building $Billion Brands

Ah, the unicorn. A mythical, magical creature with a beautiful shiny horn, a pristine white coat and gilded wings for flying. Sound familiar? I bet you’re not as familiar with the lesser known story of the albino rhino: a gigantic white, scaly, wingless, awkward beast with a crooked horn that lives alone. Sound familiar? No? Didn’t think so. The biggest difference between these two beasts? Branding.

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