INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

Link Building: What Are the Latest Trends?

Link Building Latest Trends Links can't be handled the same way they have been by SEO pracititioners all around the world. Google has changed the rules and decided (I think rightfully so) that most of these are valueless in determining the best page for a particular...

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Why Your New Buyer Personas Don’t Convert and How to Fix It

Inbound marketing is highly dependent on content, buyer personas, landing pages, social media and CTAs. Why? Because that blend of tactics is tightly intertwined. Without strong buyer personas, you don’t know how who you’re trying to attract. Without strong content, you aren’t answering the most relevant questions

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10 Basic SEO Terms Any Blogger Must Know

The SEO industry is not very popular among bloggers; that is true. But it’s also true that if you want success for your blog you must at least learn the basics. We had a short series here on Blogger Babes about the connection between Search Engine Optimization …

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Does Every Marketing Idea Need to be New?

Having a Marketing Idea Using Association You know those people who are very creative? Have you ever looked at their desks? There is usually a wide range of information, from packages, to vertical magazines, to an odd collection of bookmarks tucked away in their...

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Lead Generation Options You May Have Overlooked

From time to time, I’m asked to tell companies what works for lead generation. While I am a big proponent of inbound marketing, there are many viable lead generation options that are effective — from trade shows, to banner ads, from SEO to co-marketing. Here’s a list...

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Successful Blogs – Are People Reading Your Blog?

It’s one thing to build a successful blog with a friendly design, with amazing content, ready to monetize (and this all needs to be done), but after a while it feels like it’s not much use if no one visits. Successful blogs need readers …

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Social Media Success: 6 Red Flags and 6 Golden Rules

To be effective with integrated digital marketing and achieve social media success today, you need more than a website. Social media has evolved from a powerful communication medium to a key marketing channel. It offers a platform for customers to find you when...

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Facebook Business Makes Sense

Facebook Business: Now for everyone. It used to be that businesses focused on LinkedIn, some Google+ and some Twitter. Facebook was for family and friends. But new features have turned this incredibly large platform and audience into something useful for business....

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