Outbound Marketing Solutions

San Jose Advertising Agency

HiveMind Marketing, a San Jose advertising agency, believes that basing a marketing program today strictly on outbound marketing techniques, such as advertising, direct mail, telemarketing and trade shows, is a bad idea for most companies. In general, these outbound marketing techniques are growing less and less effective as people deploy more and more creative ways to block out intrusive messages (e.g. caller id, spam filtering, Tivo, and the trash can).

However, in B2B environments, HiveMind Marketing believes that multi-touch campaigns can definitely enhance lead generation results. Complex products and diverse prospect groups are not going to be sold through a single communication. Direct mail, print and radio advertising, and banner ads can create a backdrop for your inbound marketing efforts.

Direct Mail

Direct mail is alive and well. As research shows, consumers are more web active when they receive direct mail first: 16% more site visits; 22% more page views; and 15% more time on your website.

Unlike email, with direct mail you can easily find response-proven mailing lists without worrying about opt-in permission. With more room for your message and your offer, and the opportunity to stage components for maximum interaction, direct mail delivers engagement, impact and strong ROI, despite its higher costs.

To increase the response and revenue from your direct response campaigns, HiveMind recommends creating unique, personalized URL landing pages, where customers and prospects are greeted individually with offers and information that are specific to their interests.

Advertising

With the increasing flexibility, power, and effectiveness of online activities, the role of advertising has changed, but it is still a powerful medium for generating leads from attractive vertical markets. Direct-response advertising in trade publications, industry vertical publications and business publications can provide a steady, reliable stream of new, prospective customers.

Copywriters and art directors at HiveMind Marketing drive home technology messages with impact and relevance. The trick to being effective is to focus on your company’s unique selling proposition. Once we determine your unique selling proposition, we can create ads that are so unexpected, people notice them. So dramatic, people get excited about them. So persuasive, people spend money because of them.

Banner advertising

Banner ads build your brand along with providing a direct response element, and in some instances are the only way to reach highly targeted online audiences. At HiveMind Marketing, we believe that those factors can make Internet and web banner advertising an excellent media decision — as long as you carefully manage both your creative and your ad placement to make your dollars work as hard as possible.

Call 1-866-781-8195 today for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing is a San Jose advertising agnecy that specializes in outbound marketing solutions — including direct mail, online advertising and internet advertising — for companies across the U.S.A.