What you don’t know certainly can limit your success. Expand your marketing vocabulary:
It is true that Internet Marketing Knowledge is the key to powerful communications online.
The other day, I was in a meeting and mentioned short codes, and everyone gave me a blank look. These were smart marketing folks, but they simply hadn’t been exposed to that aspect of marketing yet. Have you ever had that happen?
Internet Marketing Terminology
Terminology these days and acronyms in particular are giving marketing folks fits. That’s why HiveMind Marketing put together the Internet Marketing Glossary 2012.
Download the Internet Marketing Glossary 2017 for yourself (currently being updated)
Internet marketing is changing quickly. New social media networks launch daily. New marketing trends change the nature of business communications. How do you make sense of it all?
Be Informed – Know the Power of Internet Marketing
When it comes to marketing, knowledge is the key to power. You’ve probably heard about Digital Body Language, Black-Hat SEO, Content Management Systems, and Hashtags. No? Well, now you can learn enough to stay in the conversation, impress your boss, understand a consultant, write a better proposal, and improve your digital marketing performance. The terminology is the key to power.
The Internet Marketing Glossary 2012 contains more than 250 terms, in easy-to-use alphabetical order, so you can quickly find the term you need, keep ahead of the conversations happening around you, and even become known as an expert in the field.
You’ve all heard about the trends toward inbound marketing, content marketing, and mobile marketing — to name a few. When you add the new terms about those topics to the main marketing concepts that have endured for decades, something’s gotta give. (Hopefully not your head.) It won’t happen if you look up definitions on the fly.
This invaluable resource is packaged as a slim, easy to print, glossary without a lot of promotional hoopla and graphical doo-dads. Just the facts Ma’am (to quote Sergeant Friday).
The Broad Spectrum of Internet Marketing
But it is also a broad glossary of terms that It isn’t limited to inbound marketing, mobile marketing, search marketing, or some other service our agency offers. And it isn’t clogged with the names of a lot of vendors. (We may develop a vendors reference at some time in the future, but for now, these are marketing terms only.) Hopefully, we have struck a balance that give you the most useful information as quickly as possible.
From our point of view, we’re all in this together. And as we all learn about mobile marketing, search marketing, social media, inbound marketing, and marketing automation, having a resource that quickly and clearly explains all of the basic terms and concepts is critically important.
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