Real-time Lead Management Drives Sales Productivity

Sales Lead Management

Most B2B companies have made significant investments in their corporate web sites, but, until now, the direct return on investment for Sales has been difficult to measure. Prospects signal their interest when they visit the website, but there has been no way to track how long they're spending on the site and what pages they're visiting.

A lead management system follows the process of taking a lead from a campaign and either prioritizing it for sales follow up, or nurturing it until it can be classified as a sales-ready lead. Typically, only a fraction of new leads are ready for sales, and forwarding them too quickly is an inefficient use of sales resource and is likely to alienate prospects before adequate interest has been built.

Lead Management Software

The Pipeline Marketing Automation and lead management software solution provides real-time lead management to ensure that leads in the pipeline are being handled by the right sales and/or marketing team member at the right time — resulting in better customer service, higher revenue and more productive marketing efforts. This enables Sales and Marketing to collaborate effectively, identify opportunities, quickly pinpoint their current interests, and instantly alert the best sales team member to build the prospect relationship.

Behavioral Lead Tracking

Pipeline lead management software keeps a detailed history of interactions your prospects have in response to email marketing and website visits.

Instant Behavior Alerts

Pipeline lets marketers automatically determine which person in the organization gets real-time notifications as contacts open emails and visit your website. This built-in integration between sales and marketing enables sales to get real-time insight into prospect behavior.

Website Chat

Pipeline allows email marketing activities to optionally include an invitation to a website visitor to chat with someone from your business. By simply checking a box, your website visitors can be chatting with their Sales representative, strengthening your business relationship.

Website Visit Replays

In addition, the sales lead management software can show an instant replay of each prospect's visits to the website. Seeing each page the prospect visited and for how long helps better understand his/her interests and sets up the next interaction with the prospect.

Call 1-866-781-8195 today for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing specializes in lead management software and systems for companies across the U.S.A.