Sales & Marketing Alignment

Sales and Marketing Plans

Study after study points to sales and marketing plans and alignment as a key area for improvement in many organizations, which is not surprising when you consider the high cost of the sales and marketing disconnect.

HiveMind Marketing's approach, thru its Pipeline Marketing Automation software, is to foster what we call "dynamic engagement." With dynamic engagement, Marketing and Sales pass lead communication and qualification responsibility back and forth seamlessly, enabling the appropriate  method and level of contact for each prospect.

Online Sales and Marketing

Our online sales and marketing plans automate the process of nurturing a lead via email until qualifying criteria are met. At which point Sales can be instantly notified of prospect interest. Lead status is updated automatically so that Marketing no longer sends email to a lead being actively worked by Sales.

Similarly, if Sales finds that a qualified lead is not actually engaged, Sales can update the lead status, passing responsibility for nurturing back to Marketing. Lead qualifying criteria can be based on both factual information (industry, company size) but also on the prospect's online body language, including number of visits to the website, number of pages visited, length of the visit(s), and specific pages visited.

Sales Email Templates

Pipeline provides a range of pre-built templates for Sales use and also makes it easy for marketing and sales managers to create, store and share templates for use by the Sales team.

Email on Behalf of Sales

Marketers can use Pipeline to send highly personalized emails on behalf of individual sales reps, which increases open rates because recipients see the "from" address of their account manager (studies show recipients are more likely to open emails sent by a "real person").

Email Personalization

In addition to personalizing the "from" field, mail merge can be used for both contact and owner fields, so the account managers contact information can be automatically inserted as a signature, further personalizing each message. Mail merge can also be used to personalize the subject line.

Personalized Website Promos

Pipeline web promos let you reinforce your email messaging via "post-it note"-like greetings which are displayed on your website when prospects click through from your email. Mail merge can be used to insert both visitor and lead owner information.

Website Visit Replays

Visits to the company website contain a wealth of information that can help qualify a prospect. Pipeline is the only solution that provides a visual page-by-page replay of website visits to the appropriate members of both the Sales and Marketing Teams. That way, Sales can identify the prospect's areas of interest before the call.

Behavioral Lead Tracking

Your prospect's online body language can tell a lot about his/her readiness to engage in a purchase decision. Pipeline uses deep tracking of website visits to initiate automated response emails, to trigger real-time alerts to sales, and to determine lead score and lead status.

Real-time Conversion Events

Pipeline is the only solution that lets marketers specify lead qualifying criteria, such as a visit to a specific page on the website, and route leads to the appropriate Sales rep in real time, no matter what timeframes have been established in a formal workflow.

Call 1-866-781-8195 today for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing specializes in providing online sales and marketing plans and web consulting and design for companies across the U.S.A.