Tracking Social Media Conversations

B2B organizations want to utilize social media to attract and engage with their customers and prospects, but tracking and measuring social media participation has been difficult. Pipeline's URL shortener is specifically designed to track both structured marketing campaigns and ad-hoc social-media "conversations". Shortened URLs enable any social media participant in a Pipeline customer organization to include trackable links in their Twitter, LinkedIn, or other social media posts. As a result, organizations can easily track web traffic and resulting ROI from social media without having to impose any constraints that might inhibit the flow of online and mobile conversations.

Social Media Online Tools

Easy Short URL Creation

Creating shortened URLs is as easy as copying and pasting the url you want to shorten. Optional descriptions let you remember where and why you included website links in your social media posts. You can also associate personalized web promos or chat invitations which will appear when the shortened URL is clicked.

Personalization

Social media marketing web promos and chat invitations using Pipeline can be associated with shortened URLs, so you can create a customized message to be presented to website visitors when they click through.

Links

Pipeline encodes your shortened URL so it can be tracked when customers or prospective customers click through. One-step buttons let you easily include shortened URLs in your social media posts.

Reporting

Pipeline lets marketers see how many people clicked through from shortened URLs posted by anyone in your organization and how many of those submitted an inquiry or web2lead form. You can even drill down to view reports of single and multi-page visits.

Call 1-866-781-8195 today for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing specializes in social media marekting solutions for companies across the U.S.A.