Advertising Lessons Learned from Orange Construction Barrels

In this entertaining post by SGRuby, he discusses the Orange Construction Barrel “brand” and how we might learn some lessons for our advertising.

  • Construction cones and barrels are a form of advertising.
  • Construction cones and barrels are clear and unambiguous.
  • Construction cones and barrels provide a very repetitious message.
  • Construction cones and barrels can be overdone.
  • Construction cones and barrels should NOT be a “false alarm”.
  • Construction cones and barrels should be in good repair.

Prelude to an idea about marketing and advertising… The other day I was traveling in Michigan for a long summer weekend up north. My wife and I traveled up US 131 to Traverse City, then went east and eventually circled back down again to Chicago. Overall…

Rebranding Strategy Session