Living Systems

Shown here is a map tracing the information flows (living systems) within Uber’s San Francisco market. From the wikipedia entry: “Living systems are open, self-organizing living things that interact with their environment.” and more: “Living systems can be as simple as a single cell or as complex as a supranational organization such as the European Union.” To help you understand how this applies to advertising, branding and marketing in general, we’d like to share a post with you written by John Batelle:

A map tracing the information flows within Uber’s San Francisco market. One of the great joys of my career is the chance to speak at gatherings of interesting people. Sometimes it’s an unscripted, wide ranging conversation (like  during Advertising…