If you’re a small business, you need to rethink your advertising strategy. It’s time to say goodbye to the various yellow page directories that are devouring your budget. Most of your potential clients now search for you on the internet, and if you don’t have a strong, professional web presence, optimized for the search engines, they won’t be able to find you.

For companies who rely on a local clientele, Local Search Marketing is the answer, especially for younger audiences. Because improvements in Local Search now enable marketers to pinpoint the actual locations of searchers much more precisely than ever before.

But there are a few prerequisites for success. Start by evaluating your website’s construction, navigation and file structure to identify potential impediments to proper indexing. Use fresh eyes to look at overall appeal, clarity of marketing message/sales pitch, usability, and interactivity. Finally, look at available web metrics such as bounce rate, number of pages visited, and average time on site.

Next, submit your business to all the relevant local search sites. For many companies, a blend of Local Search through the traditional search engines, as well as a host of other localized engines and yellow page-type directories, along with localized directory campaigns is the most effective strategy. You don’t need to pay for these listings. You just need to verify that you own the business and can provide accurate information.

Geotargeting

The ability to search maps for local businesses online dominates search results in Google, Yahoo, and Bing. Google Places Local Search Results appear when search engines display “geo-targeted” information. A map was at the top of the search results shows 7 featured businesses. Each business entry provides an entry point for website visitors, who can choose to visit your website, get driving directions, or read reviews by other visitors. Getting your business into the “7-pack” is the name of the game on Google, Yahoo, and Bing. With only 44% of small businesses having any online presence, this creates an opportunity for you to increase your market share dramatically.

Follow these simple tips and get results very quickly. If you need additional help, please contact us for a Free Strategic Review of all your inbound and outbound marketing tactics.

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