Smaller Social Networks offer a ton of advantages over the big four. Take a look at Tumblr, Pinterest, Instagram, GentleMint, CafeMom, Kaboodle, Goodreads and Ello, for example.
Being active on one of these smaller social networks will give several advantages. Your target audience will be smaller, but you will reach more people who are interested in what you offer. We happy to share the following post on reaching smaller social networks by Tamer Sharkas that makes this all clear.