Website Analytics and Marketing Metrics

HiveMind Marketing believes in bringing improved measures and metrics to marketing and communications processes to ensure that marketing campaigns are measurably tied to strategic business objectives, including increased sales and lead generation. We work with every client to establish clear metrics for success, from tracking web interactions and downloads, to measuring quantity and quality of leads, to monitoring activity in social networks.

Google Analytics

For many websites, we recommend integrating Google Analytics for the following reasons:

It’s Free. You can spend marketing dollars on marketing, not on web analytics.

Sophisticated Analytics. Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.

Easy to use. Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.

Scalable for any size site. Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.

Integrated with AdWords. If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.

Tracks all campaigns. Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.

Safe. Google takes the trust people place in us very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we accord it the ironclad protection it deserves.

Additional Marketing Analytics

HiveMind also partners with leading analytics companies to integrate their analytics / statistical tracking systems into your website marketing, email marketing, and search engine marketing campaigns, enabling you to track visitor behavior, increase marketing campaign effectiveness and pinpoint opportunities to increase your leads or sales. Using a broad range of analytics we can help you:

• Identify which referring sites and search engines are driving the most traffic to your site
• Take action to improve conversion by identifying where people enter into your conversion processes and what pages drive them out
• Understand which content visitors access most
• Measure the effectiveness of your site design by identifying the paths visitors take through your site
• Understand the geographic distribution of your visitors by country, state or city
• Measure your top-performing onsite search terms
• Demonstrate marketing campaign effectiveness