Why Your Business Should Start Blogging Immediately

There are well over 100 million blogs in the world. With so many conversations taking place, the reality is that some of these conversations probably include discussions about your company, your products or services, and issues that are important in your industry.

If your company provides unique products or services, you should probably be blogging – but not just for the reasons you’d expect:

• Blogging helps you connect with customers at a personal level.
• Blogging creates a continual stream of keyword-rich content.
• Blogging is a great search marketing tool. It helps businesses get found by relevant prospects.
• Blogging generates leads and humanizes marketing.

No Need to be Nervous

Does the notion of blogging employees make you nervous? You’re not alone. In an age of HIPAA and SOX and other compliance issues, when bad news (or embarrassing posts) can spread around the world in a matter of minutes, why would you want to give employees free rein to have their say?

Letting people blog doesn’t necessarily mean letting them have free rein. We recommend using a blogging platform to help monitor, control and optimize blogging efforts. Using a SaaS-based blogging platform, you can maintain complete control over each and every blog post through a secure, step-by-step approval process. Administrators serve as gatekeepers, sending the good stuff out into the world, while keeping other content out of the public eye.

With this safety wall in place, you can let employees write their blogs, generating keyword-rich content that helps raise search engine rankings -- and your company’s profile.

Blog Marketing

At HiveMind Marketing, we can help you implement a successful blogging program that helps your company establish thought leadership, gather customer feedback, drive product development, or add viral impact to other marketing efforts. Our services include:

• Researching the blogosphere
• Producing initial ranking reports
• Vlog and Blog design and development
• Developing ideas for blog posts
• Tracking number of blog visitors and subscribers, SEO rankings, Technorati blog rank
• Measuring real business results: number of visitors, leads, and customers generated by your blog
• Integrating blog channels with other lead generation strategies
• Establishing guidelines for releasing new information
• Blog marketing, including developing blog promotion ideas to social media sites: YouTube, digg, reddit, StumbleUpon, Twitter, Facebook, LinkedIn

Call 1-866-781-8195 today for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing specializes in vlog and blog marketing, design and development for companies across the U.S.A.