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Twitter marketing enables users to send text-based messages (or Tweets) up to 140 characters in length by posting them to their profile page. Any Twitter user can subscribe (or Follow) another user's Tweets. So, as an organization, any users that subscribe to your Tweets are your followers. By default, Tweets are visible to any user, but they can be restricted to followers.
 Reach more than 100 million potential followers
With more than 100 million users worldwide, Twitter can be a highly effective way for companies to converse with target audience groups. More and more organizations and individuals are leveraging Twitter as a social media marketing tool to reach objectives such as increasing awareness, building & engaging with networks (e.g., prospects, partners, customers, etc.), generating leads, and acquiring customers. In most cases, though, Twitter works best as an ehancer of other digital marketing activities rather than as a stand-alone tactic.
Think before you Tweet
As with most other forms of marketing, using Twitter effectively requires a well thought out content plan. Twitter provides a platform for online conversations via short text-based messaging. Interrupting these conversations with an ill timed or less than relevant promotional pitch for products or services can end up hurting your overall marketing efforts. At the same time, starting and/or participating in conversations with Twitter users who might find your technology, products, or services valuable and relevant to them could pay off in a big way.
Then, lead the way
If you have content that is likely to be of interest to Twitter users and can be communicated in 140-character messages, then you should start a conversation and see where it takes you. If you're not ready to start a conversation, but have expert or unique information to share, then you should start participating in conversations relevant to your area of expertise. If you have both, then Twitter should be a key enhancer to your overall digital marketing efforts. We can help get the conversation going. Contact us today to learn how.
Contact (408) 418-4620 today to learn how. Based in the San Francisco Bay and Silicon Valley area in San Jose California, HiveMind Marketing is a social media marketing agency servicing San Jose and companies around the world.
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