YouTube video marketingcan be a powerful social media marketing tool. Over 75 percent of the U.S. Internet audience views videos online, which translates into 558 million hours of online video watching each month. YouTube alone has over 258 million registered users, 50 percent of whom visit the site at least once a week.
It's more than just uploading a commercial
Companies can leverage YouTube to promote videos that are designed to drive awareness of products and services as well as to support customer satisfaction. Almost any type of video can work, but some of the most effective categories in the context of marketing include:
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Product demonstrations
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Business promotions
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Training or ("how-to")
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Brand commercials
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Event marketing
It's about interacting with potential or current customers
Keep in mind that when it comes to social media marketing it's not just about uploading a commercial for your product, it's interacting with potential customers. The first question we will ask you is: What type of video could you post that your prospects or customers will find relevant, valuable, and interactive?
If you create videos that deliver value and interaction to your prospects or customers, you should probably be leveraging YouTube to share them and invite conversation. Just remember that your video will be one of 150,000 or more that are uploaded each day, so you will need to deliver relevancy, value, and entertainment — from your audience's perspective — to achieve your marketing objectives.
If you're ready to entertain, we're here to help.
Call (408) 418-4620 today for a free consultation. Based in San Jose, California and Silicon Valley, HiveMind Marketing is a San Jose advertising agency that specializes in outbound marketing solutions — including direct mail, online advertising and internet advertising — for companies across the U.S.A.
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