Expandable Software Case Study

Facts at a glance Client: Expandable Software Challenge: Brand Overhaul Solution: New Logo, Print Collateral Results: Reversed Downward Spiral of Old Brand

Expandable Software, Inc. develops, markets, implements and supports an enterprise resources planning (ERP) software suite designed to help executives and managers of fast-growing companies maximize business performance by maintaining visibility and control of their manufacturing operations.

The company needed a complete overhaul of their brand as they introduced a new version of their main product line and worked to kick-start sales. They needed a new logo, a new corporate look-and-feel, and a new web site and collateral to match.

HiveMind Marketing:

• Developed a new brand identity and logo
• Wrote and designed all new print collateral

The logo was designed to reposition the company as a more sophisticated player in the manufacturing software market, building on the "expandable" nature of their software and upon its excellent integration with third-party best-in-class modules. Our modern, upbeat design for the literature enhanced the company's reputation as a technology leader.

With fresh branding, the new product introduction was an immediate success, spiking sales and customer interest. Response to the corporate redesign has been overwhelmingly positive and Expandable Software has reaped the rewards, with additional attention from the media, potential customers, and partners.

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