Facts at a glance Client: Motorola Challenge: Find New Market for Computers Chips Solution: Direct Mail and Success Story Campaign Results: 10+% Direct Mail Response

Motorola had warehouses of chips featuring a design that was no longer attractive to the PC industry. After conducting research, the company realized they could sell this chip to the telecommunications market.

HiveMind Marketing created a mailing targeted at 35,000 telecommunications managers across the country The mailer and a 24" x 36" poster (with the same cover illustration) were sent out in a canary yellow mailing tube.

We also created a success story campaign. Each "Portrait" was based on telephone interviews with satisfied customers. We presented how each customer situation was initially identified, which Motorola solution was selected to resolve the issue, and how the problem was resolved in measurable and quantifiable terms.

The results were nearly overwhelming, generating more inquiries, phone calls, presentations than the sales force could handle. Direct mail response was 10+%.

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