Patelco Credit Union Case Study

Facts at a glance Client: Patelco Credit Union Challenge: Student and Auto Loan Promotion Solution: Direct Mail, Posters, POS Results: 80% Climb Over Previous Quarter

Patelco Credit Union is among the largest credit unions in the country, with over $3.7 billion in assets and over 290,000 members. The financial services company has expanded its field of membership to serve the employees of over 1,000 large and small businesses and communities throughout California and the United States.

The company needed fresh creative ideas for promoting student loans and auto loans.

HiveMind Marketing:

• HiveMind Marketing delivered campaigns based on specific personas with the overall theme of ?Make the Most of Your Life!?
• Final creative was produced for brochures, counter cards, posters, newspaper ads, and direct mail.

Materials decorated 65 branch locations. Spot print ads appeared in local newspapers over a 6-week period. The results were staggering, as auto loans climbed 80% over the previous quarter. Student loans also increased with the credit union setting new records for membership and renewals.

Relevant Samples

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