Pathlore Case Study

Facts at a glance Client: Pathlore Learning Systems Challenge: Reach Managers with Compliance Issues Solution: Personal Letters Combined with Direct Mail Results: Peak Level Webinar Registrations

To reach managers faced with Compliance issues, Pathlore embarked on a multi-prong campaign consisting of direct mail, email, and telemarketing.

HiveMind Marketing created a campaign theme "Charting Your Course Toward Compliance" to be used across direct mailings, emails, and landing pages.

• Messaging was structured to show how learning systems could help managers comply with various government regulatory bodies. The call to action was to attend a webinar on the subject or to download a whitepaper.
• Personal letters were used to introduce Pathlore to key decision makers

The campaign worked. Webinar registrations hit peak levels for this industry and whitepaper downloads quickly built a strong email list. Based on the success of the campaign, the company was purchased by its chief competitor within one year.

Relevant Samples

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