SATO America Case Study

Facts at a glance Client: SATO America Challenge: Promote Barcode Label Printers Against Entrenched Competitors Solution: High-Impact Product Advertising Results: 400% Increase in Readership, Leads, & Sales

SATO America, the American subsidiary of a global firm headquartered in Japan, manufactures and markets barcode label printers for consumer and industrial uses. They needed to break through stodgy vertical publication advertising with ads that built awareness and drove leads to their website.

With pressure from corporate, the company ran a two-page spread created in Japan against a one-half page ad created by HiveMind Marketing in the same publications at the same time.:

Our ad concept delivered. In readership studies, it beat the two-page spread by 400%, with similar results in lead generation and direct sales.

Relevant Samples

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