SoloPoint Case Study

Facts at a glance Client: SoloPoint Challenge: Expand Distribution Solution: New Point of Sale, Sales Collateral Results: Contracts with Office Depot and Staples

SoloPoint offered a line of telecom products that enabled SOHO businesses to efficiently route calls among multiple phone products. They chose HiveMind Marketing to develop packaging, trade show graphics and point-of-sale support materials.

• HiveMind Marketing developed a campaign around the theme "Because businesses are built one phone call at a time"
• We used the theme at point-of-sale displays to capture attention, while pocket-sized brochures provided essential buying information

By using an evolutionary approach to their brand identity, HiveMind Marketing helped this small company increase distribution to include major business product retailers, including Office Depot and Staples. the company was purchased by AT&T one year later.

Relevant Samples

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