HiveMind Marketing's Digital View of the World
HiveMind Marketing is more than a traditional digital marketing firm. Instead of being focused on generating web traffic, we’re focused on generating, nurturing, and developing leads. Instead of blasting sales messages at people, we’re dedicated to creating programs that engage customers and prospects to increase awareness, credibility, value, demand and revenue.
Marketing cannot be approached in the same way it was 10 or even 5 years ago. In today’s changing digital universe, traditional media have been eclipsed by digital channels of interactive engagement. Internet channels, communities, and content are driving purchase decisions. And business and financial decision-makers are demanding stronger marketing metrics that demonstrate a good return on investment.
HiveMind Marketing specializes in developing new, cost-effective marketing methods to reach out to your “hive mind” audiences at critical points in their decision-making process, inviting them to define the types of marketing they receive. (download HiveMind Marketing Overview Brochure at left)
This engagement marketing approach enables your customers and prospects to shape the company’s marketing, setting you up for greater success. People choose what messaging they will receive, and in what channels, from the moment they sign up for an email program, or read a product review and request more information.
Each touchpoint is calculated to gain the attention of your audience before they raise their hand. Arouse their interest before they know who you are. Create a demand for your product or service before one is perceived. It’s a strategy for creating marketing that listens as often as it speaks, that understands individuals not just audiences, and that prefers anticipation over interruption.
The Old Ways Simply Don't Work Anymore
Traditional communications agencies are finding it difficult to cope with these new market realities. The old intrusive approaches to lead generation and branding no longer work in a marketing environment where customers define brands, messages are difficult if not impossible to control, and marketing departments face growing accountability for business results.
HiveMind Marketing provides inbound marketing solutions that attract prospects to your marketing messages using:
Call (408) 418-4620 today for a free consultation. With offices in San Jose, California, the heart of Silicon Valley, HiveMind Marketing works with organizations all across the country, developing sharp business strategies and implementing effective digital tactics to increase marketing effectiveness and ROI.
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