High-Tech and Biotech Expertise

High-Tech and BioTech Marketing are two industry sectors where fast, effective contact-to-lead-to-customer transition is central to business success. We work for CEOs, Presidents and VPs, Directors or Managers of Sales, Business Development, Marketing and Marketing Communications, who all share a common desire to boost their sales, profits and return-on-investment (ROI) through successful marketing programs.

Our business-to-business clients are leading national and international companies who market products or services that are:

• "Complex" – affecting the entire enterprise or multiple departments and job functions
• "Considered purchases" or "big ticket" items involving longer sales cycles, multiple decision makers and/or senior management approval
• "Designed-in" by engineers and designers

Challenge 1: Long, complicated sales cycles.

Business-to-business companies typically have a longer and more detailed sales process than their B2C counterparts. These lengthy sales processes often begin online and close offline months later. Different stages of the sales process require different ways of communicating with prospects, and each stage needs to be tracked.

How HiveMind Can Help: We can develop an integrated lead generation or demand generation campaign that will speak to your prospects and clients with a clear message at every stage of the sales and development process. Advanced metrics will track your leads from initial online contact through offline sale — letting you see your return, regardless of the length of your sales process or number of steps involved.

Challenge 2: Complex, customized products and services.

Because B2B companies typically have more complex products and services, a customer’s relationship with a B2B company is typically multifaceted and long-term rather than transactional. For that reason, customers look for companies with credibility.

How HiveMind Can Help: By focusing on your audiences and content, we can make sure you get premium exposure on search engine results pages (SERPs) during a prospect’s research to build credibility and even brand awareness.

Challenge 3: Not all B2Bs are created equal.

Technology marketers represent a broad spectrum: from software and telecom services to servers, networks, and peripherals to semiconductors and test equipment to SaaS service providers. The marketing needs, goals and performance metrics crucial to one B2B technologymarketer will be entirely different from another.

How HiveMind Can Help: We develop audience-specific and industry-specific strategic marketing plans that can be tailored to meet the unique needs of your business and the challenges of your industry. What’s more, HiveMind Marketing has a broad range of experience and can recognize just where to step outside the box to achieve your goals and get the most from your online marketing investment.

Call (408) 418-4620 for a free consultation with an experienced strategist. Based in San Jose, California and Silicon Valley, HiveMind Marketing specializes in working with business-to-business companies around the world.

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