Marketing Leadership

Marketing Leadership at HiveMind Marketing

Tom Lauck - CEO, Chief Creative Director

With a background in inbound marketing, creative design, web development, content marketing, and analytics, Tom Lauck founded HiveMind Marketing, Inc. 25 years ago. His objective was to offer smaller technology companies and other forward-looking organizations the creative and inbound marketing services they needed to improve lead generation, websites, internet marketing campaigns, and other marketing strategies and tactics.

Over the past decade, Tom has provided insight, creativity, and analysis to client marketing departments to increase their marketing ROI. Tom has a unique ability to quickly assess new marketing opportunities, identify areas needing improvement, develop creative solutions, and apply technology as necessary to measure results. Tom is also a past president of the Business Marketing Association (BMA).

Under Tom’s leadership, HiveMind Marketing has helped numerous clients on a broad range of projects: For example:

• AB Sciex – Redesigned the website around a powerful and flexible content management system that provided increased scalability and flexibility; a system that AB Sciex could use for years to support additional languages and increased video promotion, while accommodating acquisitions.
• LN Curtis & Sons: – Designed and developed a new ecommerce website, featuring thousands of products for “Tools for Heroes”, to help the company expand beyond its brick and mortar heritage and provide a stellar online shopping experience that meets the needs of their special clientele. The site also integrates with the company’s ERP system, streamlining operations with up-to-date order and inventory information.
• SATO America: Developed an award-winning lead-generation campaign that brought in a $20M order from Lexmark, the company’s largest single contract.
• Guava Technology: Developed a compelling branding and value proposition for a biotech company on the rebound, providing them with powerful sales tools and marketing strategies for email engagement and lead generation that resulted in 330% growth in the first year.
• Additional Websites: Developed new lead generation websites for more than a dozen B2B and B2C clients over the past 3 years, evaluating & integrating CMS & marketing automation systems as needed.
• Branding: Provided copywriting and branding services for a broad range of technology accounts in the Bay Area, including Cisco, Juniper, Hewlett-Packard, Motorola, Intel, AMD, Symantec, and many other B2B and consumer technology companies.

Additional Inbound Marketing Staff provide experience and expertise

As a flexible, strategic resource that understands your industry, goals, strategies, branding and priorities, HiveMind Marketing is organized for efficiency and economy. Our clients benefit from top-level talent with deep inbound marketing experience without having to pay big agency fees and deal with layers of bureaucracy.

The agency’s business model works well for clients who depend on leads for their success. For optimum communications, HiveMind Marketing gives you a single point of contact for administration and project management, as well as direct access to senior level staff and talent as required. (For more information download our Overview Brochure by clicking on the image at right.)

A few of our notable staffers include:

• Gail Pomerantz: Senior Strategist
• Ellen Strzalkowski: Account Manager
• Arthur Breur: Senior Web Developer
• John Aschoff: SEO Specialist
• James Lee: PPC Specialist
• Gil Ramirez: Branding and Design
• D.R. Mackenroth: Copywriting

Advisory Board

Mar Junge has joined our Advisory Board, where she will provide insights and experience in integrating public relations, social media, and inbound marketing. In her three decades as a Silicon Valley PR professional, Mar Junge has worked with hundreds of startups and established companies. Now as the founder and principal of c3PR, a public relations and marketing agency, she continues to help B2B high tech companies get noticed and get results. Mar won her first International Creativity Award in 2005 and was named a 2007 Marketing Thought Leader by the Silicon Valley American Marketing Association. In 2011, she was honored as one of four Successful Women Entrepreneurs by SCU’s Women in Business Network. This year, Mar was named a 2012 Silicon Valley Woman of Influence.

A firm believer in giving back, Mar donates many pro bono hours to community organizations. She received a 2012 International Communitas Award from the Association of Marking and Communications Professionals for service to One Heart World-Wide and Sticks-2-Schools, a nonprofit she co-founded. She currently serves on the board of the Silicon Valley Chapter of the Public Relations Society of America as Mentorship Chair, working with PR students at San Jose State University.

Before founding c3PR in 2002, Mar was a partner in Communiqe, landing notable clients such as IBM, 3Com, Cisco, Seagate, Extreme Networks, Intel, Solectron, and others. She has served as director of corporate communications at Modular Power, marketing communications manager at Liebert Corp. and senior copywriter at Peak Public Relations and Huddleston/Iknoian Advertising. Mar graduated with Honors from San Jose State University with a Bachelor’s Degree in Public Relations.

Lisa English has joined our newly created Advisory Board, where she will provide strategic direction for internet marketing for BioMedical clients. With more than 15 years of experience in B2B marketing, Lisa English has strong experience driving program strategy and development for HiveMind’s growing list of clients across the country. Her education and credentials give her a unique understanding of the challenges facing in biotech marketing. Lisa also has expertise supporting marketing & communications needs for a broad range of B2B and B2C industries, including pharmaceutical, technology, web portals, and medical devices.

• Agency experience (GenQuest, a McCaan Erickson Worldwide company, San Diego, CA)
• Board of Directors, Silicon Valley Chapter, Public Relations Society of America (2002 – 2008) (2011- )
• Certification in Communications Compliance from Centers for Communications Compliance, New York, NY
• Alumnus of The BioExecutive Institute, Haas School of Business, UC Berkeley (executive education program focused on administration & management of bio-based businesses) (2006, 2007)
• PhD in cognitive sciences (neuroscience) from the University of Minnesota, Twin Cites

Lisa is also active in many marketing and business organizations, including: the American Marketing Association, the Public Relations Society of America, the Center for Communications Compliance, The UC Berkeley BioExecutive Institute, the National Association of Female Executives and Mortar Board.

Call (408) 418-4620 today for a free consultation. With offices in San Jose, California, the heart of Silicon Valley, HiveMind Marketing works with organizations all across the country, developing sharp inbound business strategies and implementing effective digital tactics to increase marketing effectiveness and ROI.

---

Add this page to your favorite Social Bookmarking websites

 More...