HiveMind Marketing Hired by SFL Data to Consult on Marketing Automation and Provide Support for New Website Features and Functionality
San Francisco, California –May 21, 2012 – HiveMind Marketing, a performance-driven digital marketing agency based in Silicon Valley, announced its recent hire by e-discovery service provider SFL Data (San Francisco, Calif.), to provide inbound marketing services, including consulting on marketing automation implementation and improving the company’s website.
“We are pleased to be working with such an experienced partner to help us automate our inbound marketing,” said SFL Data Marketing Associate Nuala Coogan. “HiveMind Marketing’s recommendations were instrumental in helping us choose a marketing automation platform that will best serve our needs for lead nurturing. And their deep knowledge of lead generation best practices will help us as we implement new updates to our WordPress-based website.”
HiveMind Marketing recommended that SFL Data implement the ActOn marketing automation platform. ActOn's fresh approach offers marketers a unique alternative to needlessly complex marketing automation software, without sacrificing functionality. SFL DATA will use the platform to support lead nurturing, lead scoring and lead tracking.
HiveMind Marketing recognizes that SFL Data’s website is a tool keeping the firm on the cutting edge of technology and online practices. As the firm expands, the functionality of the website may also expand to feature video case studies and testimonials in a format that permits ease of use and adaptability for use on multiple technologies ranging from laptops to mobile phone to tablets.
HiveMind CEO Tom Lauck states: “As the first provider of a managed e-discovery service, SFL Data is a visionary company. We applaud their attention to automating inbound marketing and are honored to support them.”
HiveMind Account Manager Ellen Strzalkowski adds, “As an attorney, I can appreciate the tremendous value of the services SFL Data offers to the legal community. As a marketer, I am excited to help them adopt a set of integrated tools and strategies designed to help them grow their customer base.”
About SFL Data
SFL Data is the first e-discovery service provider to deliver a fixed-price managed service that enables Fortune 500 corporate legal departments and law firms to gain a world-class e-discovery function without building it internally. Using an e-discovery managed service can reduce litigation costs by more than 50 percent and achieve better control, visibility, and defensible results. SFL Data’s clients include Oracle, VMware, Facebook and Autodesk, as well as more than 100 AmLaw 250 law firms. Founded in 1998, SFL Data is a privately held company based in San Francisco. More information is available at 415-392-2900 or at www.sfldata.com.
About HiveMind Marketing, Inc.
Contacts: Ellen Strzalkowski, 408-418-4620
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