HiveMind Marketing Retained to Provide Integrated Inbound Marketing Solutions for PCS Janitorial
Campbell, California – May 29, 2012 – HiveMind Marketing, Inc., a digital inbound marketing agency based in Silicon Valley, has been retained by established San Francisco Bay Area janitorial services provider, PCS Janitorial, to overhaul the company’s marketing efforts and increase the quality and quantity of sales leads.
PCS Janitorial owner, Richard Majors, comments: “Our main issue prior to bringing in HiveMind Marketing was lead quality. Website traffic had dropped off, both in quantity and quality. On top of that, we lacked a good way to evaluate the strengths and weaknesses of our marketing efforts.”
In response, HiveMind Marketing strategists developed a tailored, integrated marketing program for PCS that combines content creation, blogging, search optimization, email, landing pages, social media and analytics, with the aid of Hubspot all-in-one internet marketing software.
"Hubspot’s platform provides an easy-to-use solution for centralizing a variety of inbound marketing tactics and keeping them closely tied to ROI metrics,” states Tom Lauck, CEO and Chief Creative Officer at HiveMind Marketing. “We have found it to be an effective platform for small to mid-sized businesses like PCS Janitorial with a broad spectrum of marketing needs, but limited time and staff resources to devote to marketing.”
HiveMind Marketing hit the ground running for PCS, reoptimizing their website for key search terms with an eye towards reducing their monthly pay-per-click expenditures in favor of organic search. Immediate plans involve website revisions, a content marketing campaign, a revitalized pay-per-click ad campaign, and lead nurturing. In addition, HiveMind has implemented call-tracking software so that PCS can track the many leads who prefer to pick up the phone rather than submit a form on the website. Down the road, the agency will add email marketing and social media to the mix.
Majors reports, “Already, HiveMind Marketing has helped us turn things around. Website traffic is up, and we’re capturing more lead data than ever before, making life much easier for our sales team. And we’ve only just started!”
About PCS Janitorial
PCS Janitorial is a full service janitorial company that has been providing commercial janitorial services and green cleaning solutions in the San Jose and San Francisco Bay Area for over 15 years. PCS’s reputation for excellence is built on a solid foundation of hundreds of satisfied customers from a wide-variety of industries and facilities ranging from small individual offices, large commercial buildings, biotech clean rooms, high tech companies, research & development laboratories, manufacturing and industrial facilities, schools, churches, preschools, homeowners associations, multi-tenant buildings, law offices, medical facilities, and others. The company offers customized cost-effective janitorial solutions, proactive account management and efficient communications systems. More information is available at 1-877-693-0938, or at www.pcsjanitorial.com.
About HiveMind Marketing, Inc.
Contacts: Ellen Strzalkowski, 408-418-4620
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