With Mobile Advertising and Intelligent Links growing faster than all other digital advertising formats, more and more advertisers are allocating dollars to catch the eyes of a growing class of “mobile-first” users.
As enthusiasm grows for mobile-optimized ad formats (such as interactive rich media and native ads), as targeting improves, and as more and more advertisers learn how to effectively use the platform, the gap between the amount of time people actually spend on their smartphones and tablets, and the amount of tiny amounts of ad money spent on the medium will continue to narrow.
How Branch Metrics works…click to enlarge. Early in a conversation with Alex Austin, CEO of mobile startup Branch Metrics , I had to interrupt and ask what seemed like a really dumb question. “So, wait, Alex, you’re telling me that the…