Website Design at the Center of Your Strategy

Website design has become crucial to your company’s internet marketing strategy. In fact, some would say that if your website isn’t part of your plans for business growth, it’s costing you money! Today’s website acts as an online hub, providing visitors from all channels with the valuable information, credibility, branding, positioning, and persuasive messaging that is crucial to driving more traffic, leads, and sales.

When it comes to website design, most companies fall into one of two camps: they are either building their first website, or they are redesigning their current website. What’s needed is a blueprint of what to consider, how to proceed, and what are the objectives. Without knowing these secrets of success, you run the risk of launching a “prettier” website, but not one that will help you meet modern internet marketing goals.

HiveMind Marketing is more than a traditional web design and development firm. Instead of being focused on generating web traffic, we’re focused on generating, nurturing, and developing leads as well as engaging with customers and prospects to increase awareness, credibility, value, demand, and revenue. We understand how to make your website work harder, work smarter, grab traffic, convert leads, and build sales.

Problem definition

Our first step is to help you define the problem. What are your goals for your website? What kind of content do you want to include? What kind of visual style appeals to you? Does the content suggest a particular organization of information?

Do you need to increase demand generation, strengthen customer relationships, streamline operations, improve stickiness, integrate with existing systems, or all of the above?

We ask our clients these questions, and then we listen. We recognize that our clients understand their business, know their competitors, and realize the challenges facing their brand. As necessary, we supplement their knowledge with our own research and insights. By aligning your specific business and branding strategies with your website objectives, we create a strong web brand for you that communicates information, stimulates sales, reinforces branding, and encourages customer loyalty.

Visual identity

Working closely with your team, HiveMind Marketing's web design experts will map out site planning, architecture and navigation in advance, so that you can see how information will be organized. Then we’ll develop designs for your site that reflect the marketing strategy, user experience, and visual identity that we’ve identified as crucial to your success.

Website development

Once you’ve approved the look-and-feel of our design, HiveMind Marketing begins the actual production of your site, integrating components—such as DHTML, illustration, photography, Flash, AVI, JavaScript, CGI forms, and database programming—into a working prototype.

Let’s tell the world!

Prior to launch, we’ll work with you to market your website to appropriate audiences. While there are many ways to promote your site, the rules are constantly changing. We believe that you should develop a comprehensive promotion plan for your website, which may include email, digital public relations, cross-marketing, banner ads, search engine optimization, pay-per-click advertising, and more.

Call us today at (408) 418-4620 for a free consultation and no obligation quote. HiveMind Marketing Inc., based in San Jose, California and serving the greater San Francisco Bay Area and Silicon Valley, specializes in web design and interactive marketing strategies for corporations across the globe.

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